Arab Press

بالشعب و للشعب
Friday, Mar 31, 2023

Artistic director bids to celebrate Saudi’s cultural identity with festival

Artistic director bids to celebrate Saudi’s cultural identity with festival

One of the most famous Italian artistic directors and producers is looking to organize a festival of Saudi culture to celebrate its unique identity.
Valerio Festi envisages open-air events and installations in several cities to help mark the Kingdom’s history and culture, and its vision for the future.

Bologna-born Festi has been responsible for many international open-air celebrations based on the traditions of the Renaissance and Baroque periods.

For years he has created these spectacular events, in Europe and the Arab world, including his latest, when lights, dance, water and a huge hot air balloon were utilized to mark the opening ceremony of the World Cup in Qatar.

The artist lived in Saudi Arabia for a few months in 2020 to work on the opening event for the G20 summit in Riyadh, but it was canceled because of COVID-19 restrictions.

He told Arab News: “I had the opportunity of getting to know Saudi Arabia and its people directly, and to appreciate its extraordinary background of culture and traditions, an immense treasury which I believe is not known enough about abroad.

“That memory, that treasury must be publicized and become as well-known as the huge achievements of the Kingdom throughout the years. A story of success could not happen without such a background.”

He added that he is convinced that “the fashion of the Saudi past was father to the country’s present success.”

He added: “That's a story which must be told, with a festival.

“I propose myself to be the art director of that festival, which will be held in Saudi cities and brought alive by local and international artists who would perform and make their mark with lights, music, dance and other works of artistic merit.

“It would bring intensity to such a complex and rich past, which is the basis for a spectacular future.”

Festi is now looking for a patron, someone he describes as a mecenate, for his project.

He said: “I’m looking for someone who wants to organize a series of shows going on at least for one month in several Saudi cities.

“This would be a unique festival for everyone to enjoy. It would be held in open spaces and enriched with installations of Saudi artworks which would mark the dialogue of the Kingdom with its future.”

Festi is supported in his quest by the Italian Saudi Business Group, a not-for-profit association based in Milan. It has operated since 2013 in Jeddah under the patronage of the Italian Consulate General and the city’s Chamber of Commerce and Industry.

ISBG President Alessandra Serafini said: “Festi represents one of the Italian excellences in his field, and we are happy to collaborate and promote his work in Saudi Arabia.”

Related Articles

Arab Press
Don’t Dismiss China’s Peacemaking Bid
China and Brazil have signed a new deal that will allow them to trade in their own currencies, bypassing the US dollar as an intermediary
Elon Musk and Others Call for Pause on A.I., Citing ‘Profound Risks to Society’
“We've had evidence prior to the pandemic that masks were largely ineffective at preventing community transmission of influenza “
Former Starbucks CEO Howard Schultz:
Former Starbucks CEO Howard Schultz rejects being labeled a "billionaire"
Jamie Dimon is being deposed over JPMorgan Chase role in Epstein lawsuits
Brand new security footage has just been released to the public showing the Active shooter Audrey Elizabeth Hale drove to Covenant Church School in her Honda Fit this morning, parked, and shot her way into the building
Smart Iranian fashion designer teaching dummy TV anchors lesson about reality
U.S. charges FTX's Bankman-Fried with paying $40 million bribe
Fallen 'Crypto King' Who Owes Millions to Investors Was Kidnapped and Tortured
Regulators blame social media for SVB's rapid collapse: 'Complete game changer'
AOC explains why she opposes banning TikTok
Gordon Moore, a co-founder of Intel Corporation, died at 94
Powell: Silicon Valley Bank was an 'outlier'
Donald Trump arrested – Twitter goes wild with doctored pictures
Credit Suisse's Scandalous History Resulted in an Obvious Collapse - It's time for regulators who fail to do their job to be held accountable and serve as an example by being behind bars.
Paris Rioting vs Macron anti democratic law
'Sexual Fantasy' Assignment At US School Outrages Parents
Credit Suisse to borrow $54 billion from Swiss central bank
Russian Hackers Preparing New Cyber Assault Against Ukraine
If this was in Tehran, Moscow or Hong Kong
A brief banking situation report
We are witnessing widespread bank fails and the president just gave a 5 min speech then walked off camera.
Donald Trump's asked by Tucker Carlson question on if the U.S. should support regime change in Russia?.
Elon Musk Is Planning To Build A Town In Texas For His Employees
The Silicon Valley Bank’s collapse effect is spreading around the world, affecting startup companies across the globe
Market Chaos as USDC Loses Peg to USD after $3.3 Billion Reserves Held by Silicon Valley Bank Closed.
Banking regulators close SVB, the largest bank failure since the financial crisis
Silicon Valley Bank: Struggles Threaten Tech Startup Ecosystem"
The unelected UK Prime Minister Rishi Sunak, an immigrant himself, defends new controversial crackdown on illegal migration
Man’s penis amputated by mistake after he’s wrongly diagnosed with a tumour
In a major snub to Downing Street's Silicon Valley dreams, UK chip giant Arm has dealt a serious blow to the government's economic strategy by opting for a US listing
It's the question on everyone's lips: could a four-day workweek be the future of employment?
Spain officials quit over trains that were too wide for tunnels...
Corruption and Influence Buying Uncovered in International Mainstream Media: Investigation Reveals Growing Disinformation Mercenaries
European MP Clare Daly condemns US attack on Nord Stream
Tucker Carlson called Trump a 'demonic force'
US Joins 15 NATO Nations in Largest Space Data Collection Initiative in History
White House: No ETs over the United States
Saray Street in Hatay-Antakya before and after the earthquake
U.S. Jet Shoots Down Flying Object Over Canada
Nord Stream terror attack: David Sacks breaks down Sy Hersh's story
Being a Tiktoker might be expensive…
Miracle: El Salvador Search and Rescue teams, with the support of Turkish teams, rescued a woman and a child from the rubble 150 hours after the earthquake
SpaceX, the private space exploration company, made a significant breakthrough in their mission to reach space.
China's top tech firms, including Alibaba, Tencent, Baidu, NetEase, and, are developing their own versions of Open AI's AI-powered chatbot, ChatGPT
This shocking picture, showing how terrible is the results of the earthquake in Turkey
President Joe Biden delivered the 2023 State of the Union Address , in order to help Americans that missed the 2022 speech, do not have internet, and suffer from short memory.
The desk of King Carlos Alberto of Sardinia has many secret compartments