Arab Press

بالشعب و للشعب
Saturday, Jul 12, 2025

Creative minds assemble for summit in Riyadh

Creative minds assemble for summit in Riyadh

Creative minds from throughout the Kingdom have been brought together in Riyadh for panel discussions, seminars and exhibitions.
The Advertising and Creativity Forum is taking place as the Riyadh International Convention & Exhibition Center hosts the 15th edition of the Creative Industry Summit, organized by the Chamber of Commerce in partnership with Balaconah, from Oct. 30 to Nov. 1.

The three-day summit features around 46 local and international speakers, in addition to seminars, workshops and exhibitions.

The event gives people the chance to meet and talk with leaders in the creative industries, and influential people in Saudi and Egyptian markets.

It also provides creative and advertising experts from both countries the opportunity to share ideas and upgrade skills through events.

Riyadh Al-Zamil, a member of the board of directors of Riyadh Chamber of Commerce, said: “This event is in line with the changes the advertising industry is going through due to Saudi Vision 2030.”

Al-Zamil added that the Saudi market is one of the biggest and most diverse in the world and its buying power can help the growth of the advertising industry.

Mai Salama, the founding partner of the Creative Industry Summit, said that she found creativity everywhere in Saudi Arabia.

She added: “The local talent here make amazing things, and there is a synergy between Egyptian and Saudi minds.”

She said she was proud of partnering with Balaconah, the advertising committee at the Riyadh Chamber of Commerce, to present the summit’s first regional edition in the Kingdom.

Saudi and Egyptian companies participating in the event include The Bold Group, NU Digital Awards, Lavad, Matter Brand Consultancy, ANB, Al-Sefer Group, and the General Commission for Audiovisual Media.

For those interested in marketing, the General Commission for Audiovisual Media’s booth offered visitors the opportunity to register for a Mawthooq license. Recently launched, they allow users to obtain licenses to independently advertise on social media platforms.

Shouq Al-Harbi, marketing specialist for the Saudi marketing company Lavad, told Arab News that the summit was important in helping forge links with other creative companies in the country, and clients.

“Lavad is marketing by influencers. We present the influencer to the company and have a plan for the client that identifies the influencers who are best suited to the company based on analysis of the ads.

“We’re taking part in this event right here, at the interactive booth, where we play a game and give out gifts to guests,” Al-Harbi said.

Saudi marketing company the Bold Group hosted a creative booth giving visitors the chance to listen to the thoughts of its creative team.

The group’s creative conceptualizer, Ahmed Al-Dosari, said: “Our idea in the booth is that everyone here is competing to show their ideas, but we want to show you what we believe in the group, which is ideas.

“Ideas, big or small, can be polished in Bold Group, and we believe in empowering our employees, which is why it’s important to listen to their ideas,” he added.

To The Point is a firm that works on strategies and marketing campaigns with clients such as Mrsool and government procurement authorities.

Mohammed bin Khamis, TTP’s business development manager, said: “Our goal in participating in this event is to demonstrate to attendees what we can do for their brand as a 100 percent Saudi employee company.

“Our philosophy is to approach each client with a communication strategy and fully grasp their brand before moving on to the creative brief.”

Eslam Shaker, the chief operating officer of REP animation studio, said: “We are a Saudi company that produces animated television series, and we can deliver high-quality work using animation.

“Being Egyptian, I believe Saudis and Egyptians share the same sense of humor and understanding, so it’s the right place to be.

“We participated in this summit because you could say it’s one of the biggest places that connect people of creative interest, and that doesn’t happen often,” he added.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
AI Raises Alarms Over Long-Term Job Security
Russia Formally Recognizes Taliban Government in Afghanistan
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Mediators Edge Closer to Israel-Hamas Ceasefire Agreement
Germany Seeks Taliban Deal to Deport Afghan Migrants
Emirates Airline Expands Market Share with New $20 Million Campaign
Robots Compete in Football Tournament in China Amid Injuries
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
Qatar Airways Clears Backlog of Passengers Following Missile Threats
Iran's Parliament Votes to Suspend Cooperation with Nuclear Watchdog
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Oman Set to Introduce Personal Income Tax, First in Gulf
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
UK Deploys Jets to Middle East Amid Rising Tensions
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
×