The exhibition, regarded as one of the most important international events in the travel industry, drew nearly 5,000 exhibitors from 182 countries.

At its booth, “Diriyah, The City of Earth,” the DGDA highlighted the vast advances made in establishing the historically rich location as a top travel destination, as well as its efforts to preserve and celebrate the Kingdom’s heritage and culture.

The authority showcased two of its most exciting upcoming openings, the UNESCO-inscribed World Heritage site, the At-Turaif district and the neighboring Bujairi Terrace, a hub for luxury dining and lifestyle amenities.

DGDA CEO Jerry Inzerillo also participated in a special panel discussion at the event focusing on “The Mission to Sustainability.”

“We were beyond excited to once again bring Diriyah to the world, this time at London’s — ExCeL exhibition center,” Inzerillo said.

“WTM London has served as a genuine benchmark for our industry’s event circuit since its inception over four decades ago, and once again provided an outstanding platform to showcase our tremendous progress across the last year to a truly distinguished global audience,” he said.