Arab Press

بالشعب و للشعب
Saturday, Jan 24, 2026

Dubai gamers thrive in booming €710m euro industry

Esports have become a global phenomenon valued at about €710m in the Middle East. Gamers, coaches and professional teams tell us how they are trying to develop the sport at all levels in Dubai.

E-Sports have become a global phenomenon and are currently the most profitable form of entertainment in the world as the industry was valued at €121 billion last year.

Gaming offers huge financial rewards and the industry is expected to reach €710 million across the GCC region by the end of 2021. But not everyone is in it for the money.

Gamer and twitch streamer Hanna ‘Zahlyn’ Öberg says she got into gaming seriously as a fourteen-year-old.

"My brother introduced me to online gaming and got me hooked"
-Hanna ‘Zahlyn’ Öberg-
Gamer


Hanna now regularly streams her games online. She tells us that when she does so, she has a camera on that is filming her face and she also monitors a chat of people that are watching her gameplay and also her camera feed.

Gamer Hanna ‘Zahlyn’ Öberg


The debate over gaming being viewed as a sport continues, but its credibility and dominance in the entertainment world are undeniable.

Millions of fans and athletes tune in for major tournaments on streaming platforms like Twitch and YouTube Gaming.

Yalla Esports, like many of the professional teams in Dubai, are focussing on unlocking the potential of aspiring professional players, casters, analysts and commentators.

Founder & CEO, Klaus Kajetski, explains that the pro-gaming career is extremely short. "At 20 years old you're too old to be a professional gamer. But you can then become a coach or an analyst, so we make sure that there is a career path even after that kind of short pro-gaming career."

Klaus Kajetski, Founder & CEO, Yalla Esports


The growing use of smartphones, blockchain technology and online gaming has also been a key factor, driving the growth of the market globally.

Zone is a decentralised gaming platform that allows you to test your skills and test your skills on existing games that you already play. Adi K Mishra, Founder & CEO, came up with the idea during the height of the pandemic as a way to communicate and play with his friends.

He explains that "the game could be chess, it could be Fifa, it could be Valorant. What we do is we add a layer of the blockchain on top of these games and we allow you to challenge your friends around the world."

Klaus Kajetski from Yalla Esports argues that not all people play for the prize pools and financial rewards. He thinks that "for many players, it's more about the trophy, the title". Even so, his PUBG mobile team won a 150 000 dollar tournament just a few days ago.

Ultimately, the success of e-sports is down to fans and the community that's built around gaming.

For Hanna ‘Zahlyn’ Öberg, for example, gaming brings a lot of people together around a topic or an activity that they have in common. "That acts as a kind of community and connexion" which she describes as really valuable in life.

Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Saudi-Backed LIV Golf Confirms Return to Trump National Bedminster for 2026 Season
Gold Jumps More Than 8% in a Week as the Dollar Slides Amid Greenland Tariff Dispute
Boston Dynamics Atlas humanoid robot and LG CLOiD home robot: the platform lock-in fight to control Physical AI
United States under President Donald Trump completes withdrawal from the World Health Organization: health sovereignty versus global outbreak early-warning access
Trump Administration’s Iran Military Buildup and Sanctions Campaign Puts Deterrence Credibility on the Line
Tech Brief: AI Compute, Chips, and Platform Power Moves Driving Today’s Market Narrative
NATO’s Stress Test Under Trump: Alliance Credibility, Burden-Sharing, and the Fight Over Strategic Territory
Saudi Arabia’s Careful Balancing Act in Relations with Israel Amid Regional and Domestic Pressures
Greenland, Gaza, and Global Leverage: Today’s 10 Power Stories Shaping Markets and Security
America’s Venezuela Oil Grip Meets China’s Demand: Market Power, Legal Shockwaves, and the New Rules of Energy Leverage
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
Prince William to Make Official Visit to Saudi Arabia in February
Saudi Arabia Advances Ambitious Artificial River Mega-Project to Transform Water Security
Saudi Crown Prince and Syrian President Discuss Stabilisation, Reconstruction and Regional Ties in Riyadh Talks
Mohammed bin Salman Confronts the ‘Iranian Moment’ as Saudi Leadership Faces Regional Test
Cybercrime, Inc.: When Crime Becomes an Economy. How the World Accidentally Built a Twenty-Trillion-Dollar Criminal Economy
Strategic Restraint, Credible Force, and the Discipline of Power
Donald Trump Organization Unveils Championship Golf Course and Luxury Resort Project in Saudi Arabia
Inside Diriyah: Saudi Arabia’s $63.2 Billion Vision to Transform Its Historic Heart into a Global Tourism Powerhouse
Trump Designates Saudi Arabia a Major Non-NATO Ally, Elevating US–Riyadh Defense Partnership
Trump Organization Deepens Saudi Property Focus with $10 Billion Luxury Developments
There is no sovereign immunity for poisoning millions with drugs.
Mohammed bin Salman’s Global Standing: Strategic Partner in Transition Amid Debate Over His Role
Saudi Arabia Opens Property Market to Foreign Buyers in Landmark Reform
The U.S. State Department’s account in Persian: “President Trump is a man of action. If you didn’t know it until now, now you do—do not play games with President Trump.”
CNN’s Ranking of Israel’s Women’s Rights Sparks Debate After Misleading Global Index Comparison
Saudi Arabia’s Shifting Regional Alignment Raises Strategic Concerns in Jerusalem
OPEC+ Holds Oil Output Steady Amid Member Tensions and Market Oversupply
Iranian Protests Intensify as Another Revolutionary Guard Member Is Killed and Khamenei Blames the West
President Trump Says United States Will Administer Venezuela Until a Secure Leadership Transition
Delta Force Identified as Unit Behind U.S. Operation That Captured Venezuela’s President
Saudi-UAE Rift Adds Complexity to Middle East Diplomacy as Trump Signals Firm Leadership
OPEC+ to Keep Oil Output Policy Unchanged Despite Saudi-UAE Tensions Over Yemen
Saudi Arabia and UAE at Odds in Yemen Conflict as Southern Offensive Deepens Gulf Rift
Abu Dhabi ‘Capital of Capital’: How Abu Dhabi Rose as a Sovereign Wealth Power
Diamonds Are Powering a New Quantum Revolution
Trump Threatens Strikes Against Iran if Nuclear Programme Is Restarted
Why Saudi Arabia May Recalibrate Its US Spending Commitments Amid Rising China–America Rivalry
Riyadh Air’s First Boeing 787-9 Dreamliner Completes Initial Test Flight, Advancing Saudi Carrier’s Launch
Saudi Arabia’s 2025: A Pivotal Year of Global Engagement and Domestic Transformation
Saudi Arabia to Introduce Sugar-Content Based Tax on Sweetened Drinks from January 2026
Saudi Hotels Prepare for New Hospitality Roles as Alcohol Curbs Ease
Global Airports Forum Highlights Saudi Arabia’s Emergence as a Leading Aviation Powerhouse
Saudi Arabia Weighs Strategic Choice on Iran Amid Regional Turbulence
Saudi Arabia Condemns Sydney Bondi Beach Shooting and Expresses Solidarity with Australia
Washington Watches Beijing–Riyadh Rapprochement as Strategic Balance Shifts
Saudi Arabia’s Vision 2030 Drives Measurable Lift in Global Reputation and Influence
×