Arab Press

بالشعب و للشعب
Sunday, Mar 22, 2026

Dubai gamers thrive in booming €710m euro industry

Esports have become a global phenomenon valued at about €710m in the Middle East. Gamers, coaches and professional teams tell us how they are trying to develop the sport at all levels in Dubai.

E-Sports have become a global phenomenon and are currently the most profitable form of entertainment in the world as the industry was valued at €121 billion last year.

Gaming offers huge financial rewards and the industry is expected to reach €710 million across the GCC region by the end of 2021. But not everyone is in it for the money.

Gamer and twitch streamer Hanna ‘Zahlyn’ Öberg says she got into gaming seriously as a fourteen-year-old.

"My brother introduced me to online gaming and got me hooked"
-Hanna ‘Zahlyn’ Öberg-
Gamer


Hanna now regularly streams her games online. She tells us that when she does so, she has a camera on that is filming her face and she also monitors a chat of people that are watching her gameplay and also her camera feed.

Gamer Hanna ‘Zahlyn’ Öberg


The debate over gaming being viewed as a sport continues, but its credibility and dominance in the entertainment world are undeniable.

Millions of fans and athletes tune in for major tournaments on streaming platforms like Twitch and YouTube Gaming.

Yalla Esports, like many of the professional teams in Dubai, are focussing on unlocking the potential of aspiring professional players, casters, analysts and commentators.

Founder & CEO, Klaus Kajetski, explains that the pro-gaming career is extremely short. "At 20 years old you're too old to be a professional gamer. But you can then become a coach or an analyst, so we make sure that there is a career path even after that kind of short pro-gaming career."

Klaus Kajetski, Founder & CEO, Yalla Esports


The growing use of smartphones, blockchain technology and online gaming has also been a key factor, driving the growth of the market globally.

Zone is a decentralised gaming platform that allows you to test your skills and test your skills on existing games that you already play. Adi K Mishra, Founder & CEO, came up with the idea during the height of the pandemic as a way to communicate and play with his friends.

He explains that "the game could be chess, it could be Fifa, it could be Valorant. What we do is we add a layer of the blockchain on top of these games and we allow you to challenge your friends around the world."

Klaus Kajetski from Yalla Esports argues that not all people play for the prize pools and financial rewards. He thinks that "for many players, it's more about the trophy, the title". Even so, his PUBG mobile team won a 150 000 dollar tournament just a few days ago.

Ultimately, the success of e-sports is down to fans and the community that's built around gaming.

For Hanna ‘Zahlyn’ Öberg, for example, gaming brings a lot of people together around a topic or an activity that they have in common. "That acts as a kind of community and connexion" which she describes as really valuable in life.

Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Egypt Reaffirms Strong Support for Saudi Arabia as Sisi Condemns Iran’s Gulf Attacks
Saudi Stocks Close Higher as Tadawul Index Gains 0.55% on Broad Sector Strength
Iran Fires Ballistic Missiles Toward Riyadh as Gulf Conflict Intensifies
Barcelona Midfielder Marc Casadó Attracts €40 Million Interest from Saudi Clubs
Strait of Hormuz Tensions Rise as Saudi Arabia Opens Key Air Base to US Forces
Saudi Arabia Confronts Strategic Turning Point as Iran Conflict Redefines Regional Alliances
Saudi Arabia Intercepts Missile as Two Others Land in Remote Area Without Casualties
Saudi Expulsion of Iranian Military Attaché Raises Doubts Over Fragile Riyadh–Tehran Rapprochement
Saudi Arabia’s Strategic East–West Pipeline Gains Global Attention as Energy Routes Face Growing Risks
Iran Reportedly Reduces Strikes on Saudi Arabia Amid Concerns Over Strong Retaliation
Saudi Arabia Criticises Israeli Strikes in Southern Syria Amid Rising Regional Tensions
Egypt and Saudi Arabia Warn Iran’s Actions Threaten Stability Across the Gulf
Egypt and Saudi Arabia Warn Iran’s Actions Threaten Stability Across the Gulf
Saudi Arabia Unveils Comprehensive 2026 Roadmap to Streamline Company Formation
Saudi-UAE Tensions Reveal Emerging Rivalry at the Heart of Gulf Power Dynamics
Saudi Arabia Launches Gulf Maritime Support Initiative to Safeguard Shipping
Saudi Arabia Expands US Military Access as UAE Braces for Prolonged Iran Conflict
Saudi Arabia Expels Iranian Diplomats Amid Escalating Regional Tensions
Saudi Arabia’s Edarat Wins Major Data Centre Deal with Regional Bank
Iran Intensifies Gulf Offensive as Saudi Arabia Intercepts Dozens of Drones
Regional Powers Hold Security Talks as Turkey Seeks New Strategic Pact
Asian Refiners Urge Saudi Arabia to Revise Oil Pricing Mechanism Amid War-Driven Volatility
Gulf States Weigh US Base Access and Military Alignment as Iran War Intensifies
IRGC Claims Strikes on Israel, Kuwait and Saudi Arabia as Conflict Widens
Saudi Arabia Intercepts Multiple Drones Amid Continued Iranian-Linked Attacks
Remains of Fallen Soldier Repatriated Following Death in Saudi Arabia
Iran Tensions Challenge Saudi Arabia’s Strategic Shift to Red Sea Oil Exports
Saudi Arabia Turns to Alternative Export Routes as Hormuz Disruption Strains Oil Flows
Saudi Arabia and UAE Move Closer to Backing US-Israeli Campaign Against Iran
Saudi Arabia Signals Readiness for Military Response as Iran Tensions Escalate
Saudi Arabia Warns Oil Could Surge Beyond $180 as Iran Conflict Disrupts Global Supply
Saudi Arabia Reports Drone Strike on Key Red Sea Refinery in Yanbu
United States Urges Citizens to Leave Saudi Arabia Amid Escalating Regional Conflict
Former Media Executive Chronicles Rise of Saudi Crown Prince in New Book
Saudi Aramco–Exxon Refinery in Yanbu Targeted in Latest Wave of Iranian Attacks
Greek-Operated Patriot System Intercepts Iranian Missiles Over Saudi Arabia
Asian Refiners Urge Saudi Arabia to Revise Oil Pricing as War Upends Markets
Arab and Muslim Ministers Convene in Riyadh to Coordinate Response to Iran Crisis
Saudi Arabia Expands Global Partnerships to Accelerate Vision 2030 Transformation
Europe and Japan Signal Readiness to Help Secure Strait of Hormuz Amid Escalating Crisis
Saudi Arabia Signals Firm Stance as Iranian-Linked Attacks Intensify
U.S. Lawmakers Press Rubio to Enforce Strong Safeguards in Saudi Nuclear Deal
Iran Issues Evacuation Warning to Gulf States After Strike on Major Gas Field
Saudi Arabia to Convene Arab and Islamic Ministers for Urgent Talks on Regional Conflict
Saudi Arabia Confirms Eid al-Fitr as Moon Sighting Determines End of Ramadan
Saudi Arabia Boosts Crude Exports to Highest Levels Since 2023, Data Shows
Iran Issues Warning to Gulf Energy Infrastructure Following Strike on Major Gas Field
Saudi Arabia Restarts Ras Tanura Refinery Following Drone Strike, Reinforcing Energy Resilience
Saudi Arabia Restarts Ras Tanura Refinery Following Drone Strike, Reinforcing Energy Resilience
Saudi Arabia Intercepts Ballistic Missiles Targeting Riyadh Amid Escalating Regional Tensions
×