Arab Press

بالشعب و للشعب
Friday, Apr 10, 2026

Dubai gamers thrive in booming €710m euro industry

Esports have become a global phenomenon valued at about €710m in the Middle East. Gamers, coaches and professional teams tell us how they are trying to develop the sport at all levels in Dubai.

E-Sports have become a global phenomenon and are currently the most profitable form of entertainment in the world as the industry was valued at €121 billion last year.

Gaming offers huge financial rewards and the industry is expected to reach €710 million across the GCC region by the end of 2021. But not everyone is in it for the money.

Gamer and twitch streamer Hanna ‘Zahlyn’ Öberg says she got into gaming seriously as a fourteen-year-old.

"My brother introduced me to online gaming and got me hooked"
-Hanna ‘Zahlyn’ Öberg-
Gamer


Hanna now regularly streams her games online. She tells us that when she does so, she has a camera on that is filming her face and she also monitors a chat of people that are watching her gameplay and also her camera feed.

Gamer Hanna ‘Zahlyn’ Öberg


The debate over gaming being viewed as a sport continues, but its credibility and dominance in the entertainment world are undeniable.

Millions of fans and athletes tune in for major tournaments on streaming platforms like Twitch and YouTube Gaming.

Yalla Esports, like many of the professional teams in Dubai, are focussing on unlocking the potential of aspiring professional players, casters, analysts and commentators.

Founder & CEO, Klaus Kajetski, explains that the pro-gaming career is extremely short. "At 20 years old you're too old to be a professional gamer. But you can then become a coach or an analyst, so we make sure that there is a career path even after that kind of short pro-gaming career."

Klaus Kajetski, Founder & CEO, Yalla Esports


The growing use of smartphones, blockchain technology and online gaming has also been a key factor, driving the growth of the market globally.

Zone is a decentralised gaming platform that allows you to test your skills and test your skills on existing games that you already play. Adi K Mishra, Founder & CEO, came up with the idea during the height of the pandemic as a way to communicate and play with his friends.

He explains that "the game could be chess, it could be Fifa, it could be Valorant. What we do is we add a layer of the blockchain on top of these games and we allow you to challenge your friends around the world."

Klaus Kajetski from Yalla Esports argues that not all people play for the prize pools and financial rewards. He thinks that "for many players, it's more about the trophy, the title". Even so, his PUBG mobile team won a 150 000 dollar tournament just a few days ago.

Ultimately, the success of e-sports is down to fans and the community that's built around gaming.

For Hanna ‘Zahlyn’ Öberg, for example, gaming brings a lot of people together around a topic or an activity that they have in common. "That acts as a kind of community and connexion" which she describes as really valuable in life.

Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Gulf States Assess Prospects of U.S.-Iran Truce as Regional Stability Efforts Intensify
South Korea Resumes Honey Exports to Saudi Arabia Following Sanitary Approval
Saudi Arabia Carries Out Sentences in Eastern Province Following Security Convictions
Saudi Sovereign Wealth Fund Backs King Street’s Regional Credit Strategy
Saudi Arabia Secures World Cup Return as Egypt Celebrates Landmark Qualification
Iran and Saudi Arabia Intensify Diplomatic Engagement Amid Regional Tensions
Russia and Saudi Arabia Open Visa-Free Travel Corridor for Citizens
Saudi Oil Output Capacity Reduced by 600,000 Barrels Per Day Amid Regional Conflict
Saudi Arabia Suspends Operations at Select Energy Sites as Precautionary Measure
Saudi Arabia Halts Operations at Multiple Energy Facilities Amid Heightened Tensions
Global Markets Jolt as Iran Signals Ceasefire Breakdown and Rising Regional Tensions
King Street Aligns with Saudi Sovereign Wealth Fund to Expand Alternative Investments in Middle East
Attack on Saudi Arabia’s Jubail Petrochemical Hub Raises Global Supply Concerns
Debate Emerges Over Saudi Strategic Decisions as Gulf Cooperation Council Dynamics Come Into Focus
Saudi Arabia Expands Full Workforce Localisation to 69 Professions in Major Labour Reform
Emerging Alliance of Pakistan, Turkey, Egypt and Saudi Arabia Signals New Regional Power Dynamic Amid Iran Conflict
Iran Linked to Strikes Across Gulf States Following Refinery Attack Escalation
Saudi Arabia Voices Concern Over Fragile US–Iran Ceasefire Stability
Starmer Warns Sustained Effort Needed to Ensure US–Iran Ceasefire Holds
Saudi Arabia’s Key East-West Oil Pipeline Targeted Following Ceasefire Announcement
Iran Targets Saudi Arabia’s East-West Oil Pipeline in Escalating Regional Tensions
Trump Warns of Civilizational Stakes as Iran Halts Negotiations
Saudi Companies Expand Remote Work Measures Ahead of Iran-Related Security Concerns
Iran Warns of Strikes on Saudi Energy Infrastructure if US Targets Its Facilities
Iran Urges Civilians to Form Human Shields Around Nuclear Sites as Diplomatic Deadline Approaches
Saudi Arabia Raises Oil Prices to Record Premiums Amid Supply Pressures Linked to Iran Conflict
Key Saudi-Bahrain Causeway Closed Amid Heightened Security Concerns Linked to Iran
Formula One Calendar Gap Explained as Fans Await Next Grand Prix
Growing Strain on the Petrodollar System Comes Into Focus Amid Iran Conflict
Reported Strike on Saudi Arabia’s Jubail Complex Raises Global Energy Supply Concerns
FedEx Introduces New Digital Tool to Streamline Imports into Saudi Arabia
Iran Claims Strike on Saudi Arabia’s Jubail Petrochemical Complex Amid Rising Regional Tensions
Taiwan to Source Oil Shipments from Saudi Arabia’s Red Sea Ports
Saudi Arabia Evacuates Riyadh Financial District as Precaution Amid Regional Tensions
Saudi Arabia Balances Ambitious Economic Vision Amid Regional Tensions and Financial Pressures
Budget Saudi Arabia Reports Strong Full-Year 2025 Financial Performance
Saudi Arabia Expands Investment in Capcom With Stake Reaching Six Percent
Saudi Arabia Assesses Significant Economic Impact From Regional Conflict Involving Iran
US Beef Secures Expanded Market Access in Saudi Arabia
Jordan and Saudi Arabia Declare Absolute Solidarity in Response to Iranian Threats
Saudi Arabia Raises Oil Prices to Record Premium Amid Strong Market Demand
California’s Salton Sea Emerges as Strategic Lithium Hub for Clean Energy Future
Iranian Drone Strike on US Embassy in Saudi Arabia Reportedly Targeted Intelligence Facility
Saudi Deputy Foreign Minister Meets French Embassy Official to Strengthen Bilateral Engagement
Saudi Arabia Calls on United States to Seize Strategic Opportunity to Reshape Middle East
Dating Apps Surge in Saudi Arabia as Social Norms Rapidly Evolve Among Youth
Saudi Arabia Detains Over Fourteen Thousand Illegal Residents in Week-Long Enforcement Drive
Saudi Foreign Minister Engages in Diplomatic Talks with Pakistan, Kuwait and Latvia on Regional Developments
Saudi Arabia Intercepts Cruise Missile as Regional Tensions Intensify
Saudi Stock Market Edges Higher as Tadawul Index Records Modest Gain
×