"Dubai Municipality has temporarily stopped collecting the 30% fee from alcoholic beverage companies for a period of one year," the emirate's municipality said in a Twitter post.

The move is likely a bid to increase tourism and stimulate more business among both visitors and residents as Dubai pushes forward in its goal to become the "happiest place on Earth."

Booze is notoriously pricey in Dubai, with a pint of beer often costing $15 and a glass of wine often $20 or more.