Located near Boulevard Riyadh City, the 10-day event features live entertainment with popular characters from “Transformers,” “My Little Pony,” “Sonic” and “Barbie.” There are 35 areas showcasing famous international toy brands.
The festival includes several sub-zones such as “Downtown” for girls, “Countryside” for preschool kids, “Adrenaline Valley” with virtual reality activities, and the “Hasbro Gaming” area, which features life-sized games for families.
In the “Barbie” areas, children can have fun learning about different professions in an engaging environment.
Sara Nasser, mother of 5-year-old Mohammed, told Arab News it was important for children to acquire knowledge in a relaxed environment.
“I am a nurse and my husband is a radiologist, and we encourage our son to constantly ask questions about science and the human body,” said Nasser. She said Mohammed immediately gravitated toward the doctors’ station in the “Barbie” area.
The other stations focused on cardiology, ophthalmology, neurology, surgery and stitching, as well as first aid and CPR to prepare the children for emergency situations.
The festival runs until Jan. 1 and doors open from 4 p.m. to 12 midnight weekdays, and until 1 a.m. on weekends.