Arab Press

بالشعب و للشعب
Thursday, Jul 03, 2025

Elon Musk tells Twitter advertisers he wants to stop fake accounts, pursue truth

Elon Musk tells Twitter advertisers he wants to stop fake accounts, pursue truth

Twitter's new owner Elon Musk told advertisers on Wednesday he aimed to turn the social media platform into a force for truth and stop fake accounts in an effort to assuage brands and advertising agencies that have increasingly been backing away.
Days after Twitter rattled users and advertisers by cutting half its staff, over 100,000 listeners tuned in to hear Musk speak on Twitter's Spaces feature. He was joined by Yoel Roth, Twitter's head of safety and integrity, who has reassured users that Twitter would uphold its policies against harmful content.

Musk, the world's richest man, spoke calmly about his vision for Twitter, touting an $8 charge for premium subscriptions as a bot remedy and musing about the possibility of someday offering money market accounts.

In the week since Musk took over, GM, General Mills and Mondelez International Inc (MDLZ.O) have pulled ads off Twitter, concerned Musk could loosen content moderation rules. Major brands including Wendy's Co(WEN.O), Chick-fil-A, General Motors Co (GM.N) and Ford Motor Co (F.N) monitored Musk's talk on Wednesday.

Musk blamed Twitter's "massive drop in revenue" on a coalition of civil rights groups that has ramped up pressure on advertisers, demanding they suspend ads globally after he laid off roughly half of the staff.

Directly addressing brands who have paused their ads, Musk said: "I understand if people want to give it a minute." But he added that "the best way to see how things are evolving is just use Twitter."

He said paid Twitter Blue subscription accounts with a blue checkmark would become more important and prominent, with users focusing on posts from verified users and ignoring other low quality content. The paid service would also discourage spammers, who would not want to pay for it, he added.

"There's a big difference between freedom of speech and freedom of reach," Musk said, adding that Twitter would aim to limit the visibility of hateful content.

Musk also responded to a question about his own tweets which have upset some advertisers, including one, now-deleted, that linked to a conspiracy theory about the attack on U.S. House Speaker Nancy Pelosi's husband, as well as a tweet that urged voters to choose Republican candidates in the U.S. midterm elections.

"Twitter must be as a platform as neutral as possible. That doesn't mean I'm completely neutral," he said.

Roth tweeted Wednesday that Twitter has reduced views of harmful content in search results by 95% compared to before Musk's acquisition.

"My observation of Twitter over the past few weeks is that the content is actually improving, not getting worse," Musk said. He told advertisers Twitter would move aggressively to suspend accounts that "engaged in trickery" or deception.

He also promised a faster evolution of the Twitter service, opening the possibility of allowing peer-to-peer payments, money market accounts and eventually a debit card.

Musk has already moved quickly to make changes in the Twitter app, creating some confusion. Musk said in a tweet on Wednesday that he "killed" a new "official" label for Twitter accounts, on the same day that it began rolling out.

A Twitter executive later clarifiedthat the platform would not give the official label to individuals, but it would still roll it out for government and commercial entities.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Emirates Airline Expands Market Share with New $20 Million Campaign
Robots Compete in Football Tournament in China Amid Injuries
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
Qatar Airways Clears Backlog of Passengers Following Missile Threats
Iran's Parliament Votes to Suspend Cooperation with Nuclear Watchdog
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Oman Set to Introduce Personal Income Tax, First in Gulf
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
UK Deploys Jets to Middle East Amid Rising Tensions
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
Wreck of $17 Billion San José Galleon Identified Off Colombia After 300 Years
Iran Launches Extensive Missile Attack on Israel Following Israeli Strikes on Nuclear Sites
Israel Issues Ultimatum to Iran Over Potential Retaliation and Nuclear Facilities
Coinbase CEO Warns Bitcoin Could Supplant US Dollar Amid Mounting National Debt
Trump to Iran: Make a Deal — Sign or Die
Operation "Like a Lion": Israel Strikes Iran in Unprecedented Offensive
Israel Launches 'Operation Rising Lion' Targeting Iranian Nuclear and Military Sites
Israeli Forces Intercept Gaza-Bound Aid Vessel Carrying Greta Thunberg
×