Arab Press

بالشعب و للشعب
Wednesday, Mar 11, 2026

GEA chief inaugurates luxurious 'VIA Riyadh' Zone

The Chairman of the Board of Directors of General Entertainment Authority Turki Al-Sheikh inaugurated on Tuesday VIA Riyadh Zone, one of the entertainment zones in Riyadh that includes a group of the top restaurants, brands, a hotel, and cinema within a unique architectural pattern.
The area, which will officially open in mid-February, features a variety of live shows, luxury places, and lifestyles, as well as the highest hospitality, accommodation, and exceptional luxury services to give visitors outstanding and perfect experiences.

The area’s construction lasted 20 months and was built in the “Salmani” style, incorporating the requirements of modern life by invoking the original architectural heritage in buildings and facilities for residents and visitors of Riyadh from inside and outside the Kingdom.

VIA Riyadh offers leisure enthusiasts a unique stay full of luxury elements and memorable experiences, as well as a range of menus from Mediterranean cuisines and multiple global stores.

The area, located near Riyadh’s Diplomatic Quarter, offers spaces designed for rest and relaxation and enjoying the views and surroundings, making it an ideal destination for exceptional leisure times.

A large collection of art sculptures is spread in VIA Riyadh to add a unique character to the green area and beauty elements in its various corners and facilities.

The inauguration ceremony witnessed the presence of several ministers, officials, and ambassadors accredited to the Kingdom of Saudi Arabia.
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