Arab Press

بالشعب و للشعب
Saturday, Feb 28, 2026

Google reveals AI updates as it vies with Microsoft

Google reveals AI updates as it vies with Microsoft

Google has announced it is rolling out generative artificial intelligence (AI) to its core search engine.
The move comes after Microsoft incorporated GPT-4 into its Bing search engine earlier this year.

Search Generative Experience - which will be part of Google - will craft responses to open-ended queries, the company said.

However, the system will only be available to a limited number of users and is still in "experimental" phase.

"We are reimagining all of our core products, including search," said Sundar Pichai, the boss of Google's parent company Alphabet.

Additionally, the company announced a new feature on Google's Android system will proactively warn users about unknown AirTags, tiny devices developed to track personal items like keys and wallets.

The technology giant said the "unknown tracker alerts" would go live this summer.

The announcement came after Apple and Google said last week they were working together to address the problem.

Last year two women sued Apple over AirTag stalking.

Women who have been tracked using the devices told the BBC last year that not enough was being done to prevent misuse.

Google made the announcement at its annual developer conference, where leaders of the company touted their latest advancements in artificial intelligence and new hardware offerings, including a $1,799 (£1,425) phone that opens and closes like a book.

The company said it was removing the waitlist for "Bard", its experimental, conversational, chat service, which will be rolled out in English in 180 countries and territories.

It also said the chatbot would soon be able to respond to prompts with images as well as text.

Google has been under pressure to burnish its artificial intelligence offerings, after the runaway success of rival chatbot ChatGPT, which is funded by Microsoft.

A previous attempt to show off its credentials in the field, in February, ended in embarrassment, after it emerged that - in an advert intended to illustrate its capabilities - Bard had answered a question incorrectly.

The incident wiped $100bn (£82bn) off parent company Alphabet's share value - an indication of how keenly investors are watching how the tech giants' AI ventures play out.

Microsoft is deploying ChatGPT technology into its search engine Bing, after investing heavily in the company that developed it, OpenAI. Chinese tech giant Baidu also has a chatbot, called Ernie.

Chirag Dekate, analyst at Gartner, said Google remained an industry leader and was well poised to benefit in the interest in AI.

"Google has the tools to dominate the AI battles, the perennial question is - will they?" he said.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Emerging Saudi–Turkish Alignment Draws Attention as Potential Strategic Challenge for Israel
Saudi Arabia Unveils $100 Billion Technology Investment Fund to Accelerate Post-Oil Diversification
Saudi Arabia Reaffirms Firm Commitment to Two-State Solution in Renewed Diplomatic Push
Saudi Arabia Launches Central Kitchen in Gaza to Deliver 24,000 Meals a Day
Saudi Arabia Announces $346 Million Support Package for Yemen in Renewed Humanitarian Push
Saudi Investors Increase US Equity Exposure Amid Domestic Market Weakness
Saudi Arabia Unveils Major Desert Gas Development in Strategic Shift Toward Diversified Energy Growth
Satellite Images Indicate Increased Aircraft Presence at Saudi Airbase Hosting US Forces
Telephone Diplomacy Sparks Tensions Between Two Key US Allies After Trump Intervention
Asian LPG Prices Surge After Damage Forces Saudi Aramco Export Disruptions
Saudi Arabia Unveils $100 Billion AI Infrastructure Fund to Challenge US and China
Saudi Stocks Close Lower as Tadawul All Share Index Falls 1.28 Percent
Saudi Arabia Launches Smart Mapping System to Enhance Pilgrim Experience at Holy Sites
Cristiano Ronaldo Acquires 25 Percent Stake in Saudi-Owned Spanish Club Almería
U.S.–Saudi Relations Balance Transactional Deal-Making with Expanding Strategic Ambitions
Israel’s President Herzog Signals Cautious Message on Saudi Ties at UAE Iftar in Tel Aviv
United States and Saudi Arabia Strengthen Security Ties with Joint Explosive Ordnance Disposal Exercise
Saudi Arabia Responds to Israel–UAE Moves in Somalia as Regional Rivalries Intensify
Saudi Arabia Showcases Expanding Defense Ambitions at World Defense Show 2026
SECRETARY RUBIO on IRAN: Iran poses a very great threat to the United States, and has for a very long time.
Larry Summers, the former U.S. Treasury Secretary, is resigning from Harvard University as fallout continues over his ties to Jeffrey Epstein.
U.S. stocks ended higher on Wednesday, with the Dow gaining about six-tenths of a percent, the S&P 500 adding eight-tenths of a percent, and the tech-heavy Nasdaq climbing roughly one-and-a-quarter percent.
Nvidia posted better than expected results for the January quarter on Wednesday and forecast current quarter revenue above market estimates.
Saudi Arabia’s Coffee Renaissance Gains Momentum as Investment and Heritage Drive Industry Growth
Saudi Shipping Leader Bahri Expands Fleet as Tanker Rates Approach $200,000 a Day
Saudi Arabia Advances First National Urban Policy Through High-Level Leadership and Institutional Alliances
Major Life Sciences Summits to Spotlight Saudi Arabia’s Rise as Regional Biotech and Pharma Hub
Saudi Arabia Reframes Red Sea and Horn of Africa Strategy Amid Rising Security and Trade Stakes
Saudi Arabia Recalibrates Its Role in Shifting Regional and Global Power Dynamics
Saudi Retail Signals to Global Brands: Localise or Lose Ground in a Rapidly Evolving Market
Saudi Arabia Looks to Human Capital Investment to Unlock Demographic Dividend
Saudi Arabia and Iran Increase Oil Exports Amid Escalating Middle East Tensions
Saudi Data Protection Authority Intensifies Enforcement Under Personal Data Law
Saudi Arabia Raises Oil Output and Exports Amid Contingency Planning Over Iran Tensions
USS Gerald R Ford Arrives in Souda, Crete
Saudi Sovereign Wealth Fund Unit Expands Push Into Global Private Credit
Saudi Arabia Eases Headquarters Rules to Attract More Foreign Firms
Saipem Secures Major Offshore Pipeline Contract in Saudi Arabia
Saudi Arabia’s Targeted Oil Export Cuts to the US Seen as Strategic Signal Amid Global Supply Glut
Nemetschek Arabia Signs Strategic MoU with Saudi Facility Management Association
Gulf Markets Close Mixed as Saudi Shares Slip on Budget Deficit Concerns
Saudi Arabia Posts Largest Quarterly Budget Deficit in Years Amid Weaker Oil Revenues and Higher Spending
U.S. Lawmaker Urges Safeguards on Saudi Civil Nuclear Deal as Trump Administration Advances Agreement
Saudi Arabia and Gulf Allies Rally Behind Kuwait in Escalating Maritime Border Dispute with Iraq
Universal Aviation Secures License to Operate and Manage New General Aviation Terminal in Dammam
Tucker Carlson’s Saudi Arabia Remarks Spark Debate Over Israel Stance
GCC Secretary-General Holds Talks with EU Ambassador in Riyadh
Gulf States’ AI Investment Drive Seen as Strategic Bet on Technology and U.S. Security Ties
African Union Commission Chair Meets Saudi Vice Foreign Minister to Deepen Strategic Cooperation
President El-Sisi Holds Strategic Talks with Saudi Crown Prince in Riyadh
×