How Mercedes-Benz Is Losing Its Prestige Image
Mercedes-Benz is perhaps the biggest name in luxury cars globally, and for countless buyers around the world, it is a car brand to aspire to own. The German automaker has a reputation for superb build quality, excellent engineering, and the bragging rights that its founder Carl Benz invented the first production automobile.
Today, Mercedes-Benz faces a new class of challenges as Tesla has become the aspirational brand for younger consumers. There is a slew of other EV hopefuls vying for the next generation’s aspirational vehicle’s mantle. Automakers have had to sink billions into new technologies and contend with a new crop of competitors in the critical Chinese market and around the world.
Comments
Manfred Richard 5 year ago
A friend was a life long Lexus fan until he drove his first Mercedes now he says he gets a better car worth thrice the value
Oh ya 5 year ago
A friend was a life long Benz fan ubtil he drove his first Lexus now he says he gets a better car at half the price