The campaign was held at both the headquarters of the IMC and the branch of the First Clinic at Etoile Center, which were decorated in blue along the exteriors of the buildings as well as the interiors where the events were held.

The campaign included many activities, with the distribution of brochures to raise awareness of the risks of the disease and the ways to prevent it, especially with the rising rates of infection whose symptoms often appear in later stages.

Urology consultants and health educators attended the campaign, as well as radio program hosts on Mix FM to answer the questions related to prostate health.

The campaign’s main focus was spreading awareness and health education about the causes of prostate cancer, which is the second most common type of cancer among men.

It shed the light on the need to conduct periodic examinations for the early detection of health complications that men may be exposed to, especially since the risks of the disease lie in the absence of any symptoms at the onset of infection, emphasizing that diagnosing the disease in its early stages has a very high success rate for recovery, unlike the later stages.

Following the success of the campaign, the Department of Urology and Andrology at the IMC as well as the First Clinic received many men wishing to be examined for the purpose of early detection, with a PSA blood test, which measures the amount of prostate-specific antigen present in the bloodstream and excreted by the prostate.

An increase in PSA, above the normal level, is considered a preliminary indicator of prostate cancer, inflammation or benign prostate enlargement. This examination, which must be conducted annually for those over fifty years of age, is a motive for doctors to conduct other necessary examinations in the event of detecting any signs of infection.