The agreement, signed at a ceremony in Riyadh, aims to support the local content industry, spread knowledge, nurture creativity, highlight national talents locally and globally, and contribute to spreading a culture of quality and excellence.

The fund will provide SR15 million ($4 million) to support the second edition of an initiative to enrich Arabic content while empowering cultural projects. This will be done through training schemes and the development of skills programs related to the cultural sector.

The agreement was signed by Ithra director, Abdullah Al-Rashid, and the CDF’s chief executive officer, Mohammed bin Dayel.