RAC announced the launch of the updated version of the interactive chat service through WhatsApp and Twitter applications, enhanced by artificial intelligence technology is considered among the most important pillars of the process of digital transformation on which the company relies.

In a statement, RAC CEO Eng. Mohammed Bin Abdullah Al-Maghlouth said that the service aims to ameliorate the experience of passengers through KKIA and benefit from the artificial intelligence in providing an interactive experience through social platforms, in addition to supporting the disabled social segment, enabling them to practice an exceptional experience as they use KKIA.

RAC has, over the past period, announced a host of initiatives within its strategic plan for digital transformation, he said, citing the new Ofoq platform designed to manage all airport’s operations through digitalization.