LuLu launches British food festival in Saudi Arabia
LuLu, the largest hypermarket chain in the Gulf region, launched its annual British food festival “Proud to support-Great Britain & Northern Ireland” in Saudi Arabia on Thursday.
The week-long festival from 26th May till 4th June 2022 offers a wide variety of food products imported from the UK across LuLu stores and online at www.luluhypermarket.com.
The festival was inaugurated by Neil Crompton, British Ambassador to the Kingdom of Saudi Arabia.
Speaking at the occasion, Crompton said: “I am pleased to inaugurate this year’s ‘Food Is GREAT Britain’ festival today. Over the last few years this event has been very successful and gives people in Saudi Arabia the opportunity to enjoy the extraordinary variety and high quality of British food produce and brands. I am particularly pleased that this event is being held with active support from LuLu’s British subsidiary, the logistics and packaging centre in Birmingham, a vital part of the Lulu Group’s strong partnership with the UK.”
The event is aimed at providing Saudi customers with popular and authentic British products which are flown in straight from the UK. It gives both Saudi and expatriate communities the experience of savoring a variety of British products with ease and the convenience of shopping under one roof.
Speaking on the occasion, Shehim Mohammed Director Lulu Saudi Hypermarkets said: “For over two decades of serving a multi-ethnic customer base, LuLu has managed the lifestyle needs of both the locals and expat community. From food offerings to fashion, home essentials, electronics, and much more, it is a one-stop shop that showcases global flavours and culture. “Food is Great Britain” is one such event that puts a spotlight on the traditional flavours, culture, and quality produce of the UK. Our British sourcing offices and food processing units have helped us become successful in guaranteeing non-stop supply at the most competitive prices all year round.”
With over 230 stores operating worldwide, LuLu has strived to provide the community with exclusive products at affordable prices. With the excellent combination of high-quality offerings and organised logistics system, LuLu remains to be the favourite shopping destination in the Kingdom when it comes to a broader selection of international products.