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Saturday, Oct 01, 2022

Majid Al-Futtaim, Dreamscape launch immersive VR destination in Saudi Arabia

A leading Middle East and Africa retail, leisure, and entertainment company has launched a first-of-its-kind virtual reality experience in Saudi Arabia.
As part of a regional partnership, Majid Al-Futtaim and Dreamscape VR entertainment company recently inaugurated the immersive VR attraction on the first floor of Riyadh Park Mall, next to VOX Cinemas.

The opening comes three years after Dreamscape debuted in the Middle East at Mall of the Emirates in Dubai.

Dreamscape Saudi Arabia is integrated with Majid Al-Futtaim’s entertainment concepts VOX Cinemas, Yalla! Bowling, and Magic Planet. It offers four free-roaming and free-flying VR experiences designed to transport visitors to a whole new level of fascination.

Guests are invited to soar to new heights and perform a daring rescue mission in DreamWorks Dragons Flight Academy; journey to a wildlife refuge of intergalactic creatures in Alien Zoo; leap into an adventure to find a cursed treasure in Curse of the Lost Pearl: A Magic Projector Adventure; or suit up as agents and save the universe from the extraterrestrial world in MIB: First Assignment.

Dreamscape has locations in Dubai, Riyadh, Geneva, Los Angeles, Dallas, Ohio, and New Jersey.

The immersive VR destination founded in 2017 is backed by some of Hollywood’s most successful studios and talent, including 21st Century Fox, WarnerMedia, Viacom, US movie director Steven Spielberg, and German film score composer Hans Zimmer.

A panel discussion was held with the participation of Alain Bejjani, the chief executive officer of Majid Al-Futtaim Holding, Ignace Lahoud, CEO of Majid Al-Futtaim Leisure, Entertainment, and Cinemas, Joe Abi Akl, Majid Al-Futtaim Holding’s chief corporate development officer, and Aaron Grosky, president and chief operating officer of Dreamscape.

Grosky said: “We are thrilled to continue our partnership with Majid Al-Futtaim as it expands our next generation immersive experiences across the region.

“Dreamscape was founded to be a place where people make lifelong memories by exploring fantastical worlds with their friends and family. We believe in pushing creative boundaries, and Dreamscape VR combines premium technology with awe-inspiring, breathtaking content to fully engage our audiences in the experience like never before,” he added.

Combining the emotional power of storytelling with the excitement of great theme park rides, Dreamscape’s revolutionary, full-body tracking technology powers adrenaline-filled, dynamic adventures that offer a deep level of immersion.

Lahoud said: “Entertainment is fast becoming a pillar in the Kingdom’s economy, and Majid Al-Futtaim Leisure, Entertainment, and Cinemas remains committed to investing in the prosperous future of Saudi Arabia.

“We are a leading supporter of Vision 2030’s Quality of Life Program and are determined to deliver innovative entertainment experiences for residents and visitors alike, as well as supporting local job creation.”
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