Arab Press

بالشعب و للشعب
Saturday, Aug 02, 2025

Mawthooq license of advertisers comes into force

Mawthooq license of advertisers comes into force

The decision to obligate advertisers to obtain Mawthooq license entered into force as of today, Oct. 1, 2022, the General Commission For Audiovisual Media (GCAM) announced.
Mawthooq license is a service launched by the GCAM, which allows advertisers to issue a license that allows them to advertise for ads on social media platforms. Whereas, the license is mandatory to practice advertising for individuals.

The authority urged all practitioners of this activity on the importance of obtaining the Mawthooq license in order to avoid legal measures, which include penalties and fines on the erring entity or individual.

The financial value of issuing the Mawthooq license is SR15,000, and it lasts for 3 years.

Advertisers can issue the license even if they are outside Saudi Arabia, the authority said, warning that if advertisers do not comply with getting the license, it will impose penalties on the companies that advertise with them from the competent authorities.

A non-Saudi advertiser can also issue the Mawthooq license after owning a commercial register, and a license from audio-visual media advertising offices, marketing offices and advertising agencies.

As for the conditions for obtaining Mawthooq license, the GCAM indicated that they include: The advertiser must abide by the terms and conditions for individual submission of advertising content through social media platforms issued by the authority.

The advertiser also must comply with the controls of the content, ads and ratings (including age rating) and the instructions issued by the authority, in addition to undertaking to provide any data, information or reports requested by the Authority from them.

Advertisers must pledge to stop advertising any media content immediately and without objection when the authority asks them to stop, in addition to undertaking not to display any ad except through an account registered with the Authority and linked to the license granted to the licensee.

As for non-Saudi advertisers, they must pledge not to engage in the activity until after obtaining the necessary licenses and approvals from the Authority and the relevant authorities.

It is not possible to transfer the ownership of the license to another person, the GCAM confirmed, noting that the age allowed to issue the license is 18 years and above.

GCAM clarified that the license is for advertisers who advertise through their personal accounts on social media platforms, and companies and institutions are not required to issue it.

In the event that advertising companies contract with individual advertisers, this does not exclude advertisers from issuing the Mawthooq license, but rather they must issue it in all cases so that companies can contract with them.

It is worth mentioning that the issuance of the Mawthooq license includes all the following social media platforms: Twitter, Instagram, YouTube, Tik Tok, Snapchat, Facebook.

According to Akhbar 24, GCAM has confirmed that the advertiser can continue to advertise on their accounts if their request to issue the Mawthooq license is still under process, with the importance to adhere to the application of content controls.

In the event that the request of issuing the license is pending, the advertisers will receive a message informing them of this, the Authority stated, noting that in this case the advertisers will not be able to practice advertising activity.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Germany Enters Fiscal Crisis as Cabinet Approves €174 Billion in New Debt
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
President Trump Diagnosed with Chronic Venous Insufficiency After Leg Swelling
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
AI Raises Alarms Over Long-Term Job Security
Russia Formally Recognizes Taliban Government in Afghanistan
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Mediators Edge Closer to Israel-Hamas Ceasefire Agreement
Germany Seeks Taliban Deal to Deport Afghan Migrants
Emirates Airline Expands Market Share with New $20 Million Campaign
Robots Compete in Football Tournament in China Amid Injuries
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
Qatar Airways Clears Backlog of Passengers Following Missile Threats
Iran's Parliament Votes to Suspend Cooperation with Nuclear Watchdog
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Oman Set to Introduce Personal Income Tax, First in Gulf
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
×