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Friday, Aug 22, 2025

Ministry of Human Resources Emphasizes Child Protection from Marketing Exploitation

Ministry of Human Resources Emphasizes Child Protection from Marketing Exploitation

The Ministry of Human Resources and Social Development has reiterated the importance of protecting children from being exploited for commercial marketing, advertising, and similar purposes, in line with Article 3 of the Child Protection Act and its Executive Regulations.
The system aims to safeguard children from the risks associated with exposure to large audiences, which can negatively affect their developmental stages. Exposure to such environments can cause stress and anxiety, which is inappropriate for their age and could make them vulnerable to bullying among their peers.

The Ministry's reminder coincides with its observations of certain nonprofit organizations using children in marketing communications for Ramadan donation campaigns, as well as other marketing initiatives. Moreover, recent violations have been noted involving the exploitation of children for commercial purposes, which contradict the Child Protection Act and its Executive Regulations. Thus, the Ministry emphasizes that it will take legal action according to Article 3 of the Child Protection Act. It invites the public to contact the Ministry through the hotline (19911) or via the Ministry's app for further communication.
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