Staged under the title “Beyond Imagination,” the entertainment festival has offered at least 8,500 activity days and experiences in 15 diverse zones.

In a tweet, Turki Al-Sheikh, chairman of the General Entertainment Authority, said: “Imagination has become a reality with Riyadh Season — 10 million visitors so far.”

He added that each festival zone had its own special character.

Now in its third season, this year’s event has been the biggest and most dynamic to date, including the largest artificial lake in the world, cable car transportation, cloud-embracing lounges, and the international Cirque du Soleil.

It includes 252 restaurants and cafes, 240 stores, eight international shows, more than 150 concerts, 108 interactive experiences, seven global exhibitions, two international football matches, 17 Saudi and Arab plays, and WWE wrestling events.

The range of entertainment options available for visitors has included games, heritage, culture, fashion, perfumes, exhibitions, and music.

It also featured a Riyadh Season Cup, bringing together the Paris Saint-Germain team with stars from Al-Hilal and Al-Nassr football clubs.

As well as Saudi and Arab plays and concerts, organizers have put on local and international anime, perfumes, and games exhibitions along with numerous other events for families, adults, and children.

The zones are Boulevard World, Boulevard Riyadh City, Winter Wonderland, Al-Murabaa, Sky Riyadh, Via Riyadh, Riyadh Zoo, Little Riyadh, The Groves, Imagination Park, Al-Suwaidi Park, Souq Al-Zel, Qariat Zaman, Fan Festival, and Riyadh Front.

Meanwhile, visitors to the season are being offered the chance to use the latest technology to gain entry to entertainment zones.

Non-fungible tokens in the form of an access card will enable holders to take part in activities and events including electronic games, Saudi and Arab festivals and plays, concerts, and local and international exhibitions.

NFTs are unique digital identifiers that cannot be copied, substituted, or subdivided. The first project was launched in 2015 via the Ethereum blockchain platform.

NFTs are used in many sectors, including games, selling songs, digital arts, clothing, cars, and for proving ownership of photos and videos. The technology is also used in medical records and health data, and for event ticketing.

The Riyadh Season access card grants visitors a set of privileges, including season-long entry to Boulevard Riyadh City and Boulevard World, the festival’s distinctive entertainment zones.

The access card can be obtained via https://riyadhseason.sa/nft.html.