The law, which will be implemented 180 days after its issuance, aims to reinforce respect for individuals' privacy and contribute to the creation of a data-based digital economy.

President of Saudi Data & AI Authority (SDAIA) Abdullah bin Sharaf Alghamdi said in a statement that the law would help accelerate the process of digital transformation and create an information-based society.

The digital transformation empowers the private sector, creates a regulatory environment conducive to business growth, and attracts foreign investments, he added.

The law protects the rights related to processing personal data, regulates their sharing between entities, and prevents their misuse, and will therefore enhance the local economy and build trust in the data sector, he said.

He highlighted that it is impermissible to use personal means of communication to send marketing or awareness-raising materials to individuals unless consent has been obtained.

Through this law, SDAIA seeks to protect personal data by developing national strategies, policies, controls, and procedures as well as support for their implementation.