Arab Press

بالشعب و للشعب
Tuesday, Feb 24, 2026

Saudi Arabia Launches Largest Forum to Promote Development Investment

Saudi Arabia Launches Largest Forum to Promote Development Investment

The Aseer Investment Forum kicked off on Saturday in southern Saudi Arabia, to promote investments and highlight the opportunities available in this particular Saudi region, which the government seeks to turn into one of the prominent tourism destinations on the global map.
The Public Investment Fund (PIF) had announced the launch of the Aseer Investment Company - an investment arm of the fund in the Aseer region - with the aim of stimulating direct local and international investments to develop the region and turn it into a global tourist destination.

A statement by the PIF noted that the new company would work to launch various opportunities for local and international investors in many sectors, including tourism and hospitality, health and sports, education, food and other promising fields.

It aims at contributing to building partnerships with the private sector and creating job opportunities for the residents.

Prince Turki bin Talal bin Abdulaziz, governor of the Aseer region and head of the region’s development authority, said that the forum would seek to achieve the objectives of the National Investment Strategy, by attracting investments in promising qualitative sectors, which will in turn stimulate direct local and international investments to develop the region.

For his part, Saudi Minister of Tourism Ahmed Al-Khatib underlined the government’s interest to promote investments and exploit available opportunities to raise the contribution of the tourism sector from 3 to 10 percent of the country’s GDP.

He added that the launch of the Aseer Strategy has helped the ministry implement many of its initiatives and projects to develop the sector, and work to promote tourism in the region locally and internationally.

Al-Khatib noted that the Kingdom has allocated 450 million riyals to train and qualify 100,000 young Saudi men and women to work in the tourism sector.

For his part, Minister of Investment Eng. Khaled Al-Falih noted that his ministry was seeking to support economic projects in the Aseer region, encourage businessmen to establish service and tourism projects, and stimulate the level of investment, through the system of privatization and partnerships between the private and government sectors.

The Secretary-General of the United Nations World Tourism Organization, Zurab Pololikashvili, pointed to the qualitative leaps achieved by the Kingdom in the tourism sector and the development of tourist destinations.

He also emphasized Saudi Arabia’s environmental diversity that qualifies it to be a global tourist destination.

The forum, which is currently held at King Khalid University in Abha, highlighted the investment opportunities in economic sectors in the Aseer region, through workshops that touched on culture, heritage, sports, entertainment, hospitality, agricultural tourism, and the food and beverage sector.

Organized by the Aseer Region Development Authority and the ministries of Investment and Tourism, the forum follows the 22nd Global Summit of the World Travel and Tourism Council, which convened in Riyadh from Nov.28 till Dec. 1.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
GCC Secretary-General Holds Talks with EU Ambassador in Riyadh
Gulf States’ AI Investment Drive Seen as Strategic Bet on Technology and U.S. Security Ties
African Union Commission Chair Meets Saudi Vice Foreign Minister to Deepen Strategic Cooperation
President El-Sisi Holds Strategic Talks with Saudi Crown Prince in Riyadh
Lucid Unveils Up to $12,000 Incentive for Air and Gravity Models in Saudi Arabia
Saudi Arabia Enters Global AI Partnership, Expanding Its Role in International Technology Governance
Saudi Arabia’s Landmark U.S. LNG Agreement Signals Major Strategic Shift
Saudi Arabia Accelerates Global Gaming Push with Billion-Dollar Deals and Expanded PIF Mandate
Saudi Arabia Reports $25.28 Billion Budget Deficit in Fourth Quarter of 2025
Alvarez & Marsal Tax Establishes Dedicated Pillar Two and Transfer Pricing Team in Saudi Arabia
United States Approves Over Fifteen Billion Dollars in Major Arms Sales to Israel and Saudi Arabia
Pre-Iftar Walks Gain Momentum as Ramadan Wellness Trend Spreads
Middle East Jackup Rig Fleet Contracts Further After Saudi Drilling Suspensions
Türkiye and Saudi Arabia Prepare to Sign Five Gigawatt Renewable Energy Deal at COP31
King Mohammed VI Congratulates Saudi Leadership on Founding Day, Reaffirming Strategic Ties
US Envoy Huckabee Clarifies Remarks on Israel After Expansionism Controversy
Saudi Arabia Introduces Limited Exceptions to Regional Headquarters Requirement for Foreign Firms
Saudi Arabia Joins Global Partnership on Artificial Intelligence, Elevating Its Role in Shaping AI Governance
Saudi Arabia and Arab States Mobilise Diplomatically After U.S. Envoy’s Israel Remarks
Cristiano Ronaldo Reaffirms His Commitment to Saudi Arabia Amid Transfer Speculation
Proposed US-Saudi Nuclear Deal Raises Questions Over Uranium Enrichment Provisions
Saudi Arabia Sends 81st Aid Flight to Gaza as Humanitarian Air Bridge Continues
Global Games Show Riyadh 2026 Positioned as Catalyst for Saudi Arabia’s Vision 2030
Saudi Arabia Eases Procurement Rules, Allowing Foreign Firms Greater Access to Government Contracts
Türkiye and Saudi Arabia Seal Two Billion Dollar Solar Energy Agreement
Saudi Crown Prince Reportedly Sends Letter to UAE Leader Over Yemen and Sudan Policies
Saudi Arabia Voices Concerns to UAE Over Sudan Conflict and Yemen Strategy
Saudi Arabia Joins Global Artificial Intelligence Alliance to Strengthen International Collaboration
Shura Island Positioned as Flagship of Saudi Arabia’s Ambitious Red Sea Tourism Drive
Saudi Arabia Rebukes Mike Huckabee Over Remarks in Tucker Carlson Interview
OpenAI CEO Sam Altman praises the rapid progress of Chinese tech companies.
Concerns Mount Over Potential Saudi Uranium Enrichment in Prospective US Nuclear Accord
Trump Directs Government to Release UFO and Alien Information
Trump Signs Global 10% Tariffs on Imports
Investability Emerges as the Defining Test of Saudi Arabia’s Next Market Phase
Saudi Arabia’s Packaging Market Accelerates as Sustainability and E-Commerce Drive Transformation
Saudi Arabia Unveils $32 Billion Push Into Theme Parks and Global Entertainment
Saudi Crude Exports to India Climb Sharply, Closing Gap With Russia
Saudi Arabia’s Halal Cosmetics Market Expands as Faith and Ethical Beauty Drive Growth
ImmunityBio Secures Saudi Partnerships to Launch Flagship Cancer Therapy
United Kingdom Denies U.S. Access to Military Base for Potential Iran Strike
Türkiye and Saudi Arabia Launch Expanded Renewable Energy Partnership
US Supreme Court Voids Trump’s Emergency Tariff Plan, Reshaping Trade Power and Fiscal Risk
Mongolian Mining Family’s HK$247 Million Stanley Home Purchase Highlights Resilient Luxury Market
UK Intensifies Efforts to Secure Saudi Investment in Next-Generation Fighter Jet Programme
Saudi Arabia Tops Middle East Green Building Rankings with Record Growth in 2025
Qatar and Saudi Arabia Each Commit One Billion Dollars to President Trump’s ‘Board of Peace’ Initiative
Ramadan 2026 Prayer Times Set as Fasting Begins in Saudi Arabia and Egypt Announces Dates
Saudi Arabia Launches Ramadan 2026 Hotel Campaign to Boost Religious and Leisure Tourism
Saudi Arabia Seeks Reroute of Greece-Bound Fibre-Optic Cable Through Syria Instead of Israel
×