Located in the Asir region in the southwest of the Kingdom, the juniper-covered mountains of Soudah are home to the highest peak in Saudi Arabia, situated more than 3,000m above sea level.

Initiated in 2002, the UN Mountain Partnership, an alliance dedicated to protecting mountain environments around the world, aims to improve the life of the local mountain communities and preserve its ecosystems. It currently consists of more than 400 members spanning governments, companies and civil society groups.

Soudah Development Co. is the first company from the Kingdom and the Gulf region to join this partnership and will allow it to tap into an international wealth of knowledge and resources as it develops a regulatory framework to create a sustainable tourist destination.

“The membership will contribute to positioning Soudah on the international map by giving us access to prospective mountain developers and adventure tourism partners who will recognize how the entity is embracing the same development values and quality standards as major mountain destinations worldwide,” Husameddin Al-Madani, CEO of Soudah Development Co., told Arab News.

Joining this alliance is an important milestone for the company, which will put them a step closer to accomplishing their mission and development project.

“This new and exciting membership will enable us to tap into the wealth and diversity of knowledge, information and expertise of mountain developers and organizations around the world and ensure we can benefit from initiatives and programs that reflect our ambitions here in the region from 3,015 meters above sea level,” Al-Madani said.

The area is currently a popular tourist destination among domestic travelers and adventure enthusiasts, offering activities for adventure seekers such as scenic hiking trails to paragliding over the valley, and a serene camping location to stargaze at night.

This ambitious project will help promote sustainable development, preserve the environment of Soudah, protect wildlife and undertake a major reforestation program, which will remove more than 25,000 tons of carbon dioxide from the atmosphere.

“Our membership underlines the Kingdom’s commitment to introducing Saudi’s unique and diverse nature and culture to the world. Additionally, the Kingdom is committed to the highest standards of environmental sustainability, having launched the Saudi Green initiative and Middle East Green initiative to set standards for environmental sustainability in all development projects across the Kingdom,” Al-Madani said.

In line with the strategy to protect the environment of Soudah, the company promises to enhance its commitment to wildlife conservation by having a monitoring program that will document the behavior of endangered animals.

Part of this initiative is a new partnership with the Beacon Development Company, a subsidiary of King Abdullah University of Science and Technology.
The agreement will focus on placing a series of hidden cameras in the area to monitor wildlife, which includes the striped hyena, the Arabian wolf, Arabian red fox, Indian crested porcupine and wild cats.

“In the context of Soudah’s unique location, enchanting environment and scenic landscapes, our membership with the Mountain Partnership is another positive step in the right direction that reflects the efforts to preserve nature and the environment in line with the efforts of Saudi Arabia,” Al-Madani said.