During his meetings, Al-Sawaha met with President and COO of Omnicom Media Group Daryl Simm with the aim of speeding up the growth rate of the digital content market in Saudi Arabia and developing the creative capabilities of Saudi youth.

The meeting also highlighted the importance of enhancing cooperation and supporting IGNITE Program that Saudi Arabia launched during the first edition of LEAP conference to create and produce digital content, in addition to holding creative and innovative digital media events that support Saudi Arabia’s efforts in the fields of innovation and digital economy.

The meetings also included several specialized technological companies in the fields of FinTech, software, and administrating alternative investments.