Arab Press

بالشعب و للشعب
Friday, Jul 04, 2025

Saudi woman manipulates wire to create impressive items

While passion is a key factor driving people toward success, a Saudi jeweler has taken an unorthodox approach in pursuing her dream.
Esraa Eskobi, wife and mother, is the founder and owner of Wire Craft project, which provides hand-made gifts as part of its signature Esraa Jewelry range.

The art involves wrapping the wire, which can be made of copper, metal, gold or silver, using different techniques to produce a range of shapes, accessories and jewelry.

She also provides educational workshops to introduce the special craft to the public.

The 29-year-old jewelry designer and retailer has more than six years’ experience in the field. She has a bachelor’s degree in fashion and jewelry design and a master’s degree in fashion design.

“I came up with the idea for my project after receiving my bachelor’s degree. However, it was not until 2019 that the idea became a serious and funded project,” said Eskobi. “The first step was developing a blog where I published lessons on how to make hand-made jewelry.”

She opened an online store to sell jewelry-making tools so others would not face the same obstacle. She also wrote a book titled “Basics for Jewelry Making and Design” as a manual for trainees and an Arabic educational tool.

“I presented a new idea in my project, which is making wire-craft gifts in addition to making hand-made jewelry for special requests with unique designs that meet the needs and aspirations of each client,” she said.

The hand-made jewelry field is broad, Eskobi added, covering precious stones, beads and manual jewelry production.

She thought of organizing workshops after visiting local fashion and jewelry events that impressed her with creative designs and hand-made accessories made by Saudi women.

“But I was really saddened to see these beautiful pieces undermined due to their execution and finishing, also poorly reflecting the time and effort invested into making them,” Eskobi said.

The problem was to be expected, she added, given the lack of workshops and Arabic books in the field. This led her to focus on the educational aspect of the industry, despite the high demand for products.

At the beginning of her project, Eskobi said she needed a large amount of capital, given that her project started from home. She needed to import tools and cover the cost of designs and educational content.

Getting her project funded by investors was also difficult because of its uncertainty and unique nature.

“I decided to make it a family business and the project was funded by my biggest supporters — my mother, father and husband. My sister also helped me in following up on orders and social media pages. Freelance designers helped me in the drawing, designing and printing processes, and I was often offered the free help of close friends in services such as proofreading,” said the jeweler.

Shortly after launching her project, an investor who had previously refused to fund her workshops invited Eskobi to deliver a course encouraging women to start their own projects.

She has an online platform for product sales and another in development for remote training.

Her marketing relies on word of mouth and free educational content, as her team is still too small to handle many orders.

Eskobi’s hand-made gifts appeal to all ages, while her training focuses on female university and college students.

However, during the workshops held in cooperation with handicrafts centers, Eskobi met many young women who made accessories for their friends and older women who made them for granddaughters. This inspired her to offer training to all women aged over 13.

The remote workshops are now available to men interested in hand-made jewelry, too.

Eskobi said the pandemic has increased demand for her workshops and gifts for special occasions, including engagements, weddings, graduations and newborn celebrations.

As for her future plans, Eskobi hopes to achieve the goals of the Saudi Vision 2030 in supporting education in the Kingdom through training. She wants to nurture her special artistic craft which reflects Saudi heritage and adds to the distinguished arts movement.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Emirates Airline Expands Market Share with New $20 Million Campaign
Robots Compete in Football Tournament in China Amid Injuries
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
Qatar Airways Clears Backlog of Passengers Following Missile Threats
Iran's Parliament Votes to Suspend Cooperation with Nuclear Watchdog
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Oman Set to Introduce Personal Income Tax, First in Gulf
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
UK Deploys Jets to Middle East Amid Rising Tensions
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
Wreck of $17 Billion San José Galleon Identified Off Colombia After 300 Years
Iran Launches Extensive Missile Attack on Israel Following Israeli Strikes on Nuclear Sites
Israel Issues Ultimatum to Iran Over Potential Retaliation and Nuclear Facilities
Coinbase CEO Warns Bitcoin Could Supplant US Dollar Amid Mounting National Debt
Trump to Iran: Make a Deal — Sign or Die
Operation "Like a Lion": Israel Strikes Iran in Unprecedented Offensive
Israel Launches 'Operation Rising Lion' Targeting Iranian Nuclear and Military Sites
Israeli Forces Intercept Gaza-Bound Aid Vessel Carrying Greta Thunberg
×