Arab Press

بالشعب و للشعب
Saturday, Oct 04, 2025

Saudia Cargo sponsors Mashael Al-Obaidan’s participation in World Cup for Cross Country Rally 'Baja' in Italy and Spain

Saudia Cargo sponsors Mashael Al-Obaidan’s participation in World Cup for Cross Country Rally 'Baja' in Italy and Spain

Saudi Airlines Cargo extends its sponsorship of Saudi rally driver Mashael Al-Obaidan, the first Saudi and Gulf woman to obtain a rally license and race in Dakar.
Mashael Al-Obaidan has participated in the third round of the World Cup for Cross-Country Rally "Baja", which has taken place in Italy from 8th to 10th of July, finishing in the top 20.

Saudia Cargo’s sponsorship is aligned with the Kingdom’s vision to support talented women who inspire their communities. It comes as a continuation of the previous stage during the last Dakar Rally in the Kingdom, where Saudia Cargo’s strategic partnership with rally champion Mashael Al-Obaidan highlighted the presence of Saudi women in international forums and global sports competitions after they have made many excellent achievements in various fields.

Mashael Al-Obaidan established her rally driver credentials as the first Saudi and Gulf woman to participate in a world rally in Europe, through her participation in the 2021 Baja Aragoan Rally Spain, which is the fifth round of the Baja Cross Country Championship organized by the FIA.

This is in addition to achieving second place in the T3 category in the Ha’il International Rally, the last round of the Cross-Country World Championship, and her participation in the Dakar Rally 2022, which was hosted by the Kingdom for the third year in a row, with the involvement of 70 different nationalities from all categories of the rally.

Saudia Cargo´s involvement in Baja sponsorships ties in very well with the brand and demonstrates shared values around performance, reliability and agility which are paramount values of the sport.

On the pilot and mechanical side, every single component racing drivers and the cars must demonstrate agility in overcoming challenges, outmaneuvering difficult weather conditions and rough terrains. Mashael Al-Obaidan is the embodiment of grit and resilience. Navigating diverse terrains, overcoming unexpected obstacles, and completing the race. Which greatly resembles the environment of the air freight industry as well.

An endurance race to make it to the finish line! For instance, when her brakes failed during the race, she persevered and carried on. Moreover, racing teams supporting each other on the ground is a shared value, going the extra mile and experiencing moments of triumph together has also led to the creation of a prize highlighting these human values.

Universally recognized as the most challenging motorsport event in the world, Italy and Spain Bajas are tremendous showcase for rally performance. Successfully involved for many years through technical partnerships featuring many categories, aviation is certainly among them. On-time delivery of vehicle components and driver supplies in difficult terrains and changing weather conditions requires seamless logistics during an endurance rally, from starting grid to finishing line.

Saudia Cargo recognizes and understands those supply chain challenges as part of its core competence in handling time-sensitive pharmaceuticals, perishable goods and e-commerce for its customer network across the globe.

Mashael AlObaidan and Saudia Cargo are working in partnership because they share the same ambition of taking on difficult challenges to achieve success, whether on the ground or in the air.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Archaeologists Recover Statues and Temples from 2,000-Year-Old Sunken City off Alexandria
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
Nvidia and Abu Dhabi’s TII Launch First AI-&-Robotics Lab in the Middle East
UK, Canada, and Australia Officially Recognise Palestine in Historic Shift
Dubai Property Boom Shows Strain as Flippers Get Buyer’s Remorse
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
UAE-US Stargate Project Poised to Make Abu Dhabi a Global AI Powerhouse
Saudi Arabia cracks down on music ‘lounges’ after conservative backlash
Saudi Arabia Signs ‘Strategic Mutual Defence’ Pact with Pakistan, Marking First Arab State to Gain Indirect Access to Nuclear Strike Capabilities in the Region
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
Kuwait opens bidding for construction of three cities to ease housing crunch.
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
Could AI Nursing Robots Help Healthcare Staffing Shortages?
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Tether Expands into Gold Sector with Profit-Driven Diversification
Trump’s New War – and the ‘Drug Tyrant’ Fearing Invasion: ‘1,200 Missiles Aimed at Us’
At the Parade in China: Laser Weapons, 'Eagle Strike,' and a Missile Capable of 'Striking Anywhere in the World'
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
Israeli Airstrike in Yemen Kills Houthi Prime Minister
After the Shock of Defeat, Iranians Yearn for Change
YouTube Altered Content by Artificial Intelligence – Without Permission
Iran Faces Escalating Water Crisis as Protests Spread
More Than Half a Million Evacuated as Typhoon Kajiki Heads for Vietnam
HSBC Switzerland Ends Relationships with Over 1,000 Clients from Saudi Arabia, Lebanon, Qatar, and Egypt
Sharia Law Made Legally Binding in Austria Despite Warnings Over 'Incompatible' Values
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Miles Worth Billions: How Airlines Generate Huge Profits
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
Beijing is moving into gold and other assets, diversifying away from the dollar
Trump Backs Putin’s Land-for-Peace Proposal Amid Kyiv’s Rejection
Zelenskyy to Visit Washington after Trump–Putin Summit Yields No Agreement
Iranian Protection Offers Chinese Vehicle Shipments a Cost Advantage over Japanese and Korean Makers
United States Sells Luxury Yacht Amadea, Valued at Approximately $325 Million, in First Sale of a Seized Russian Yacht Since the Invasion of Ukraine
Saudi Arabia accelerates renewables to curb domestic oil use
Cristiano Ronaldo and Georgina Rodríguez announce engagement
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Private Welsh island with 19th-century fort listed for sale at over £3 million
Sam Altman challenges Elon Musk with plans for Neuralink rival
×