Arab Press

بالشعب و للشعب
Friday, Aug 22, 2025

Sound storm to hit Riyadh as top artists fly in for music extravaganza

Sound storm to hit Riyadh as top artists fly in for music extravaganza

Entertainment organizer MDLBEAST has announced that over 370 music artists and experts will fly in for Riyadh’s “Loudest Week,” which features the XP Music Futures conference and SOUNDSTORM 2022 events.
These details were revealed by Ramadan Al-Haratani, CEO of the company, at a special media preview held in the capital recently. He said the firm remains committed to advancing the regional creative economy through the development of local talent.

To be held from Dec. 1 to 3, SOUNDSTORM 2022 will be headlined by some of the world’s bestselling artists including Bruno Mars, DJ Khaled, Marshmello and Post Malone. Arabic music lovers will also be able to enjoy performances by Egypt’s Amr Diab, Lebanon’s Nancy Ajram, and Saudi’s Rabeh Saqar.

XP Music Futures, the music conference in Riyadh from Nov. 28 to 30, will take place in the JAX district. Industry pioneers including Mathew Knowles, Hardwell, Amy Thomson and Elyanna will join hundreds of leading music movers and shakers for panel and solo speaker sessions across XP’s day program.

Al-Haratani said music and entertainment plays a significant role in contributing to the economy. SOUNDSTORM generated SR395 million ($105 million) in spending by concertgoers last year. This year, XP Music Futures is helping to attract further “global investment and partnerships through the relationships we’ve built,” he added.

A recent survey conducted by MDLBEAST showed that 89 percent of young Saudi artists and musicians see the festival as an opportunity to grow, develop and empower the Kingdom’s art and music talent. Also, 84 percent now believe they have opportunities for success in Saudi Arabia.

“Our focus for this year’s SOUNDSTORM is to enhance the visitors’ experience across all aspects, all the way from (the start of) their journey to the moment they leave and everything in-between,” said Al-Haratani.

Al-Haratani said security would be beefed up at this year’s event, with over 3,800 personnel on site, which is an average of one guard for every 35 guests. The festival would be monitored by over 300 CCTV cameras, with health services also provided.

In addition, MDLBEAST supports “Respect & Reset,” an anti-harassment campaign. The company would act against any person who is abusive or offensive. This includes verbal, written or physical threats, Al-Haratani told Arab News.

The SOUNDSTORM site is expected to be double in size compared to last year. “When we design the event, we design it with the ‘guest experience’ sort of lens. So we looked at the guest journey and worked on the infrastructure requirements pre-arrival to the site, including tripling the parking size for all ticket holders.”

“We’ve also worked on the infrastructure of the roads leading towards the site. And then once you arrive on the site, we’ve enhanced the experience through building bridges that allow you to connect with all the stages and the elevated platform to enjoy the show in an exclusive way,” he added.

Al-Haratani said the parking lot would be accessible to all ticket holders, while the premium and VIP guests would have access to the stage-connecting bridges, also known as the “Storm Loop,” and to the dedicated lounges and terraces.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Miles Worth Billions: How Airlines Generate Huge Profits
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
Beijing is moving into gold and other assets, diversifying away from the dollar
Trump Backs Putin’s Land-for-Peace Proposal Amid Kyiv’s Rejection
Zelenskyy to Visit Washington after Trump–Putin Summit Yields No Agreement
Iranian Protection Offers Chinese Vehicle Shipments a Cost Advantage over Japanese and Korean Makers
United States Sells Luxury Yacht Amadea, Valued at Approximately $325 Million, in First Sale of a Seized Russian Yacht Since the Invasion of Ukraine
Saudi Arabia accelerates renewables to curb domestic oil use
Cristiano Ronaldo and Georgina Rodríguez announce engagement
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Private Welsh island with 19th-century fort listed for sale at over £3 million
Sam Altman challenges Elon Musk with plans for Neuralink rival
Australia to Recognize the State of Palestine at UN Assembly
The Collapse of the Programmer Dream: AI Experts Now the Real High-Earners
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
Texas Residents Face Water Restrictions While AI Data Centers Consume Millions of Gallons
India Rejects U.S. Tariff Threat, Defends Russian Oil Purchases
United States Establishes Strategic Bitcoin Reserve and Digital Asset Stockpile
Thousands of Private ChatGPT Conversations Accidentally Indexed by Google
China Tightens Mineral Controls, Curtailing Critical Inputs for Western Defence Contractors
JPMorgan and Coinbase Unveil Partnership to Let Chase Cardholders Buy Crypto Directly
British Tourist Dies Following Hair Transplant in Turkey, Police Investigate
WhatsApp Users Targeted in New Scam Involving Account Takeovers
Trump Deploys Nuclear Submarines After Threats from Former Russian President Medvedev
Germany’s Economic Breakdown and the Return of Militarization: From Industrial Collapse to a New Offensive Strategy
Germany Enters Fiscal Crisis as Cabinet Approves €174 Billion in New Debt
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
President Trump Diagnosed with Chronic Venous Insufficiency After Leg Swelling
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
AI Raises Alarms Over Long-Term Job Security
Russia Formally Recognizes Taliban Government in Afghanistan
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Mediators Edge Closer to Israel-Hamas Ceasefire Agreement
Germany Seeks Taliban Deal to Deport Afghan Migrants
Emirates Airline Expands Market Share with New $20 Million Campaign
Robots Compete in Football Tournament in China Amid Injuries
×