Arab Press

بالشعب و للشعب
Friday, Jul 04, 2025

Turki Al-Sheikh opens Merwas, largest art and entertainment factory in the Arab world

Turki Al-Sheikh opens Merwas, largest art and entertainment factory in the Arab world

The largest entertainment factory in the Arab world has opened in Riyadh to help and support Saudi talent and put it on the global stage.
Chairman of the General Entertainment Authority Turki Al-Sheikh inaugurated the development on Saturday in the presence of Nada Al-Tuwaijri, co-founder and CEO of Merwas, Rumian Al-Rumayyan, co-founder and chief content officer, and a number of guests including artists, composers and music distributors.

Merwas is located in Boulevard Riyadh City and is one of the 15 entertainment zones in Riyadh Season. It boasts international studios to give visitors the chance to explore the worlds of film and cinematography.

Al-Tuwaijri told Arab News that Merwas is a cultural factory with 22 studios, along with an academy.

She added: “The first goal within five years is to resolve all of the issues that we notice in the market; the second is to incubate the largest number of Saudi talents; the third is to introduce IPs, royalties, copyrights and raise awareness within the community and within artists.

“The last goal is to expand, and not only within the Kingdom: We do want to see Merwas present regionally and globally.”

The factory, which covers 5,000 sq. meters, contributes to helping to change the concept of art and entertainment, along with assisting artists and researchers in a supportive environment.

Al-Tuwaijri said: “I think this is a revolution in the industry, and that whatever you are seeing right now is just the first step.

“We do want to change the game, change the rules, not reinvent the wheel but invent the wheel, in fact.

“We do want to see our talents going from local to global. Our talents are very mature, very well-educated.”

The studios provide the ideal environment for improving creative output, developing talents and protecting artistic property rights through the academy, production network, a radio that broadcasts two Arabic-English channels, an artistic production company and a creative council.

Al-Tuwaijri added: “When it comes to listening to all types of genres, we want the world to listen to us, and it is about time.”
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Emirates Airline Expands Market Share with New $20 Million Campaign
Robots Compete in Football Tournament in China Amid Injuries
China Unveils Miniature Insect-Like Surveillance Drone
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Iran Executes Alleged Israeli Spies and Arrests Hundreds Amid Post-War Crackdown
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
Qatar Airways Clears Backlog of Passengers Following Missile Threats
Iran's Parliament Votes to Suspend Cooperation with Nuclear Watchdog
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
NATO Leaders Endorse Plan for Increased Defence Spending
U.S. Crude Oil Prices Drop Below $65 Amid Market Volatility
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
Oman Set to Introduce Personal Income Tax, First in Gulf
Germany and Italy Under Pressure to Repatriate $245bn of Gold from US Vaults
Trump Praises Iran’s ‘Very Weak’ Response After U.S. Strikes and Presses Israel to Pursue Peace
WATCH: Israeli forces show the aftermath of a massive airstrike at Iran's Isfahan nuclear site
We have new information and breaking details to share about what is shaping up to be a historic air campaign tonight
Six Massive Bombs Dropped on Fordow; Trump: 'A Historic Moment for the U.S., Israel, and the World'
Fordow: Deeply Buried Iranian Enrichment Site in U.S.–Israel Crosshairs
United States Conducts Precision Strikes on Iran’s Nuclear Sites
US strikes Iran nuclear sites, Trump says
Pakistan to nominate Trump for Nobel Peace Prize.
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
UK Deploys Jets to Middle East Amid Rising Tensions
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
Wreck of $17 Billion San José Galleon Identified Off Colombia After 300 Years
Iran Launches Extensive Missile Attack on Israel Following Israeli Strikes on Nuclear Sites
Israel Issues Ultimatum to Iran Over Potential Retaliation and Nuclear Facilities
Coinbase CEO Warns Bitcoin Could Supplant US Dollar Amid Mounting National Debt
Trump to Iran: Make a Deal — Sign or Die
Operation "Like a Lion": Israel Strikes Iran in Unprecedented Offensive
Israel Launches 'Operation Rising Lion' Targeting Iranian Nuclear and Military Sites
Israeli Forces Intercept Gaza-Bound Aid Vessel Carrying Greta Thunberg
×