Arab Press

بالشعب و للشعب
Friday, Aug 22, 2025

World’s oldest automaker changing name

World’s oldest automaker changing name

Daimler restores corporate name Mercedes-Benz for the first time in nearly 25 years
From February 1, German car manufacturer Daimler AG is formally changing its name to Mercedes-Benz Group AG. The rebranding, announced last week, is the latest in a string of structural changes for the automaker.

Last year, the company announced that its truck and bus business would be spun off as Daimler Truck AG. The new company is now listed separately on the Frankfurt Stock Exchange. The move, approved by Daimler AG stockholders in October, resulted in creating two independent companies, each with their own management and chairman.

The step is expected to help the company to unlock shareholder value for both divisions and tap into the full potential of its business in a zero-emissions, software-driven future.

“We have a real chance to raise the multiple,” Daimler CEO Ola Kaellenius said last week, providing no details on a specific target valuation for the company, which is currently worth just under €77 billion ($87 billion).

Last year, the company reportedly sold over 2.4 million cars, CUVs, SUVs, and vans despite the supply crunch that led to major chip shortages across the industry. Moreover, Daimler reportedly set sales records for HEVs, PHEVS, and EVs, as well as high-end Maybach, AMG, and G-Class vehicles.

The automaker is now seeking to change its car line-up to one powered entirely by electric motors by 2030, and gradually shift toward a direct sales model to better control pricing, and increase net revenue per vehicle as well as from digital services. It is also planning to spend some $68 billion on its transformation between 2022 and 2026.

As part of the new strategy, the producer will keep developing electric vehicles, vans, SUVs, luxury cars, and self-driving cars. Meanwhile, Daimler is expected to focus on zero-emission drivelines for trucks and buses, and integration of autonomous driving technology into its heavy-duty vehicles.

The Daimler-Benz alliance traces its origins to Carl Benz, who founded Benz & Cie in 1883, and to Gottlieb Daimler and Wilhelm Maybach, who launched Daimler Motoren Gesellschaft in 1890. Daimler first used the Mercedes name in 1902, and is named for the daughter of Daimler dealer Emil Jellinek. The first Mercedes-Benz branded vehicles were produced in 1926, shortly after the merger of the two companies into Daimler-Benz.

In 1998, Daimler-Benz AG merged with the Chrysler Corporation to become DaimlerChrysler. When Daimler sold Chrysler to Cerberus in 2007, the corporation changed its name to Daimler AG.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Miles Worth Billions: How Airlines Generate Huge Profits
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
Beijing is moving into gold and other assets, diversifying away from the dollar
Trump Backs Putin’s Land-for-Peace Proposal Amid Kyiv’s Rejection
Zelenskyy to Visit Washington after Trump–Putin Summit Yields No Agreement
Iranian Protection Offers Chinese Vehicle Shipments a Cost Advantage over Japanese and Korean Makers
United States Sells Luxury Yacht Amadea, Valued at Approximately $325 Million, in First Sale of a Seized Russian Yacht Since the Invasion of Ukraine
Saudi Arabia accelerates renewables to curb domestic oil use
Cristiano Ronaldo and Georgina Rodríguez announce engagement
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Private Welsh island with 19th-century fort listed for sale at over £3 million
Sam Altman challenges Elon Musk with plans for Neuralink rival
Australia to Recognize the State of Palestine at UN Assembly
The Collapse of the Programmer Dream: AI Experts Now the Real High-Earners
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
Texas Residents Face Water Restrictions While AI Data Centers Consume Millions of Gallons
India Rejects U.S. Tariff Threat, Defends Russian Oil Purchases
United States Establishes Strategic Bitcoin Reserve and Digital Asset Stockpile
Thousands of Private ChatGPT Conversations Accidentally Indexed by Google
China Tightens Mineral Controls, Curtailing Critical Inputs for Western Defence Contractors
JPMorgan and Coinbase Unveil Partnership to Let Chase Cardholders Buy Crypto Directly
British Tourist Dies Following Hair Transplant in Turkey, Police Investigate
WhatsApp Users Targeted in New Scam Involving Account Takeovers
Trump Deploys Nuclear Submarines After Threats from Former Russian President Medvedev
Germany’s Economic Breakdown and the Return of Militarization: From Industrial Collapse to a New Offensive Strategy
Germany Enters Fiscal Crisis as Cabinet Approves €174 Billion in New Debt
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
President Trump Diagnosed with Chronic Venous Insufficiency After Leg Swelling
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
AI Raises Alarms Over Long-Term Job Security
Russia Formally Recognizes Taliban Government in Afghanistan
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Mediators Edge Closer to Israel-Hamas Ceasefire Agreement
Germany Seeks Taliban Deal to Deport Afghan Migrants
Emirates Airline Expands Market Share with New $20 Million Campaign
Robots Compete in Football Tournament in China Amid Injuries
×