YouTuber MrBeast Launches ‘Beast Land’ Theme Park in Riyadh for Riyadh Season 2025
Jimmy Donaldson’s immersive challenge arena opens November 13 in Saudi Arabia, marking a major step in the kingdom’s entertainment drive
Jimmy “MrBeast” Donaldson, the world’s most-subscribed YouTuber, is bringing his signature high-stakes challenge format out of the screen and into real life with the launch of "Beast Land" in Riyadh, Saudi Arabia.
The park opens on November 13 as part of Riyadh Season 2025 and will run through December 27.
The experience spans more than 188,000 square metres and features over 15 main rides and 14 unique challenge zones.
Visitors will be able to attempt games such as "Tower Siege"—where players load balls into catapults to land in 60-foot tubes—and "Drop Zone", which pits participants on trap-doors under timing pressure.
The attraction also includes rides, food stalls, merchandise outlets and what MrBeast describes as the “world’s largest prize wall.”
Beast Land has been designed in collaboration with Saudi Arabia’s General Entertainment Authority and is located near Boulevard City and Boulevard World, reinforcing the kingdom’s Vision 2030 strategy to position Riyadh as a global hub for entertainment and tourism.
Tickets range from admission only (about US$7) to premium access (around US$66) giving entry to all rides and games.
MrBeast noted that Saudi Arabia was chosen for its broad Middle East fan-base and global reach, calling Riyadh “middle of the world” so his followers outside the United States “have a chance to participate”.
Analysts view the venture as part of both his brand expansion and Saudi Arabia’s broader effort to diversify its economy through world-class leisure destinations.
With the opening of Beast Land Saudi Arabia joins the rapidly evolving league of entertainment-driven tourist draws in the region.
Whether the park becomes a sustained fixture or remains a seasonal highlight, it already signals how creators and states are partnering to reimagine amusement on a global scale.
The park opens on November 13 as part of Riyadh Season 2025 and will run through December 27.
The experience spans more than 188,000 square metres and features over 15 main rides and 14 unique challenge zones.
Visitors will be able to attempt games such as "Tower Siege"—where players load balls into catapults to land in 60-foot tubes—and "Drop Zone", which pits participants on trap-doors under timing pressure.
The attraction also includes rides, food stalls, merchandise outlets and what MrBeast describes as the “world’s largest prize wall.”
Beast Land has been designed in collaboration with Saudi Arabia’s General Entertainment Authority and is located near Boulevard City and Boulevard World, reinforcing the kingdom’s Vision 2030 strategy to position Riyadh as a global hub for entertainment and tourism.
Tickets range from admission only (about US$7) to premium access (around US$66) giving entry to all rides and games.
MrBeast noted that Saudi Arabia was chosen for its broad Middle East fan-base and global reach, calling Riyadh “middle of the world” so his followers outside the United States “have a chance to participate”.
Analysts view the venture as part of both his brand expansion and Saudi Arabia’s broader effort to diversify its economy through world-class leisure destinations.
With the opening of Beast Land Saudi Arabia joins the rapidly evolving league of entertainment-driven tourist draws in the region.
Whether the park becomes a sustained fixture or remains a seasonal highlight, it already signals how creators and states are partnering to reimagine amusement on a global scale.