Arab Press

بالشعب و للشعب
Wednesday, Apr 15, 2026

0:00
0:00

After two pandemic years, a summer travel bounce — and chaos

At a tourism conference in Phuket last month, Thailand’s prime minister looked out at attendees and posed a question with a predictable answer.

“Are you ready?” Prayuth Chan-ocha asked, dramatically removing his mask and launching what’s hoped to be the country’s economic reset after more than two years of coronavirus-driven restrictions. When the crowd yelled its answer — yes, according to local media — it might have been speaking for the entire pandemic-battered world.

But a full recovery could take as long as the catastrophe itself, according to projections and interviews by The Associated Press in 11 countries in June. They suggest that the hoped-for rebound is less like a definitive bounce — and more like a bumpy path out of a deep and dark cave.

Some locales, such as the French Riviera and the American Midwest, are contributing to the climb more than others — like shuttered, “zero-COVID” China, which before the pandemic was the world’s leading source of tourists and their spending.

The human drive to bust out and explore is helping fuel the ascent, packing flights and museums despite rising coronavirus infections and inflation. But economic urgency is the real driver for an industry worth $3.5 trillion in 2019 that the United Nations estimates lost about that much during the pandemic. By some estimates, tourism provides work for one in 10 people on Earth.

Many places, particularly those that have loosened safety requirements, are seeing what passes for a go-go summer of sunny optimism and adventure.

“They are saying it’s the summer of revenge travel,” Pittsburgh resident Theresa Starta, 52, said as she gazed across one of Amsterdam’s canals at crowds thronging to the Dutch capital. “Everything seems so bad all around the world, so it’s nice to see some things coming back.”

“The road to a full recovery is very long, but at least we are back on it,” said Sanga Ruangwattanakul, president of the Khao San Road Business Association in Bangkok.

Despite the roaring return of travelers, challenges and uncertainty cast shadows over the post-pandemic landscape. Full recoveries are generally not expected until at least 2024. Concerns hovered around a long list of issues, including inflation, supply chain problems, rising infection rates and labor shortages.




Before June was over, chaos had come to define travel in the summer of 2022. Airports and airlines that had cut back during the depths of the pandemic s truggled to meet the demand, resulting in cancelled flights, lost baggage and other, assorted nightmares. Spooked tourists booked trips on shorter notice, making it harder for hotels, tour operators and others to plan, industry insiders said.

The Russian invasion of Ukraine, too, added risk to the uneven recovery and contributed to inflation — a factor that could become a major obstacle even as other pandemic pain recedes.

“It’s really the fall season that is of concern,” said Sandra Carvao, chief of market intelligence and competitiveness at the U.N. World Tourism Organization. If inflation continues to rise, particularly interest rates, “families will have to rethink their spending.”

For all of the lifted virus travel restrictions, safety is not likely to recede as a concern.

“The most important thing for people when they decide to go on vacation is health and safety. Always has been,” said Simon Hudson, a professor of tourism at the University of South Carolina, who is writing a book about the pandemic recovery. “This is going to take awhile.”

Starting with the bright spots, the U.N. reported that during the first quarter of 2022, international arrivals almost tripled over the same three months last year. March this year produced the healthiest results since the start of the pandemic, with arrivals climbing to nearly 50% of 2019 levels. That could rise to as much as 70% of 2019 arrivals by the end of this year, the UNWTO said in projections it revised in May.

That’s produced encouraging signs in certain places, from Israel to the United States, Italy, Mexico and France. Resets like Thailand’s are all the rage. Big plans for 2023 are in the offing in the United States, such as a cruise featuring some of Broadway’s biggest stars.

Those projections are playing out on the ground, generally in places that had aggressive and agile restrictions early-on and adapted by lifting many protections as vaccinations rose and the omicron variant proved less lethal than other variants.

Foreign tourists are flocking to places like the French Riviera, where supply-chain issues are making everything more expensive — including champagne, one restauranteur said.

“It’s been summer here since spring, every single night,” said Elie Dagher, a manager of La Villa Massenet in Nice. Since April, he said, the bistro has been packed with visitors from Scandinavia and the Netherlands, but especially the United Kingdom and the United States.

In Branson, Missouri, known for its country music shows and outdoor attractions, no rebound is necessary. It hosted a record 10 million visitors last year and appears to be on pace to top that, said Lynn Berry, spokeswoman for the Branson Convention and Visitors Bureau.

Jeff Johnson, co-owner of Shepherd of the Hills adventure park, attributes that to a short shutdown in 2020, a loyal customer base drawn from nearby states and cities like St. Louis and Kansas City. “When we reopened,” he said, “it never slowed down.”

In Italy, tourists — especially from the United States — returned this year in droves. The run-up to Easter was especially notable in Rome, reflecting pent-up demand to visit perennial all-star sites like the Sistine Chapel and the Colosseum.

“There’s a huge craving to travel, just like popping a (cork) from a bottle,” said Bernabò Bocca, president of the national hotel association Federalberghi. The moment Italy loosened safety measures in April, “a tsunami of bookings arrived from the United States at a speed never seen before.”

Hopes are high for Thailand, too, in the wake of its announcement last month that the country was dropping virtually all requirements other than proof of vaccination, or in its absence, a negative coronavirus test.

Already the return of tourists has breathed new life into local tourism. Bangkok’s famous backpacker street, Khao San Road, almost deserted last year, is getting up to 5,000 visitors a day — promising numbers but a far cry from the 30,000 daily visitors before the pandemic, according to Ruangwattanakul, the business association president.

Thailand is an instructive look at the struggle to recover, with China a major factor. By 2019, Chinese tourists accounted for a quarter of foreign arrivals in Thailand, but there are no signs that they will return in such numbers.

The fitful nature of the post-pandemic climb could be seen from Israel to India.

“I think we are moving in the right direction,” said restaurant owner Vaibhav Khulbe in Dharmsala, India, where 4 million visitors are expected in country this year, compared to 11 million in 2019.

As elsewhere in the world, Israel is struggling to match its record-setting tourism of 2019, when 4.5 million people visited. Despite lifting all restrictions, Israel expects less than half that — about 2 million visitors — this year, Tourism Ministry officials say. Added to the other concerns, political strife is an issue after a wave of deadly Palestinian violence inside Israel in the spring, along with the collapse of the government last month.

Still, the ministry is reporting a steady, though gradual, climb. An unusual convergence of springtime religious holidays for Jews, Christians and Muslims helped boost visitors in April. By May, the number of visitors had risen to about 57% of the same month two years earlier.

But the recovery has been uneven for many, particularly in the occupied West Bank.

“We were expecting really more people to come at least this month, like May, June, but still it’s very slow,” said Wisam Salsaa, manager of The Walled Off Hotel in Bethlehem, the storied ancient city where President Joe Biden is expected to visit in July during a trip to Israel and Saudi Arabia.

Designed by London-based artist Banksy and brimming with color, the hotel is locally run and well-known — but struggling. It expanded physically during the pandemic but has been forced to whittle its staff from about 50 people to 32 now. In June, its occupancy rate stood at about 30%.

“Tourism here,” Salsaa said, “is very fragile.”

Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Strategic Saudi-Bahrain Causeway Closed Amid Security Concerns as Trump Deadline Approaches
Saudi Arabia Keeps Red Sea Oil Exports Flowing Despite Regional Tensions
Pipeline Attack Cuts Significant Share of Saudi Arabia’s Oil Export Capacity
Saudi Business Leader Abudawood Appointed Chairman of Merit Incentives Group
TotalEnergies Confirms Damage at Saudi Refinery Following Security Incident
Saudi Arabia Launches Early Construction Phase for King Salman Stadium Project
Saudi Shift Away from Longstanding Dollar Oil Framework Gains Attention Amid Iran Conflict
Türkiye and Saudi Arabia Resolve Long-Running Transit Visa Dispute
Saudi Oil Capacity and Pipeline Flows Reduced as Supply Risks Intensify
TotalEnergies Reports Damage to Saudi SATORP Refinery Following Security Incidents
Gulf States Assess Prospects of U.S.-Iran Truce as Regional Stability Efforts Intensify
South Korea Resumes Honey Exports to Saudi Arabia Following Sanitary Approval
Saudi Arabia Carries Out Sentences in Eastern Province Following Security Convictions
Saudi Sovereign Wealth Fund Backs King Street’s Regional Credit Strategy
Saudi Arabia Secures World Cup Return as Egypt Celebrates Landmark Qualification
Iran and Saudi Arabia Intensify Diplomatic Engagement Amid Regional Tensions
Russia and Saudi Arabia Open Visa-Free Travel Corridor for Citizens
Saudi Oil Output Capacity Reduced by 600,000 Barrels Per Day Amid Regional Conflict
Saudi Arabia Suspends Operations at Select Energy Sites as Precautionary Measure
Saudi Arabia Halts Operations at Multiple Energy Facilities Amid Heightened Tensions
Global Markets Jolt as Iran Signals Ceasefire Breakdown and Rising Regional Tensions
King Street Aligns with Saudi Sovereign Wealth Fund to Expand Alternative Investments in Middle East
Attack on Saudi Arabia’s Jubail Petrochemical Hub Raises Global Supply Concerns
Debate Emerges Over Saudi Strategic Decisions as Gulf Cooperation Council Dynamics Come Into Focus
Saudi Arabia Expands Full Workforce Localisation to 69 Professions in Major Labour Reform
Emerging Alliance of Pakistan, Turkey, Egypt and Saudi Arabia Signals New Regional Power Dynamic Amid Iran Conflict
Iran Linked to Strikes Across Gulf States Following Refinery Attack Escalation
Saudi Arabia Voices Concern Over Fragile US–Iran Ceasefire Stability
Starmer Warns Sustained Effort Needed to Ensure US–Iran Ceasefire Holds
Saudi Arabia’s Key East-West Oil Pipeline Targeted Following Ceasefire Announcement
Iran Targets Saudi Arabia’s East-West Oil Pipeline in Escalating Regional Tensions
Trump Warns of Civilizational Stakes as Iran Halts Negotiations
Saudi Companies Expand Remote Work Measures Ahead of Iran-Related Security Concerns
Iran Warns of Strikes on Saudi Energy Infrastructure if US Targets Its Facilities
Iran Urges Civilians to Form Human Shields Around Nuclear Sites as Diplomatic Deadline Approaches
Saudi Arabia Raises Oil Prices to Record Premiums Amid Supply Pressures Linked to Iran Conflict
Key Saudi-Bahrain Causeway Closed Amid Heightened Security Concerns Linked to Iran
Formula One Calendar Gap Explained as Fans Await Next Grand Prix
Growing Strain on the Petrodollar System Comes Into Focus Amid Iran Conflict
Reported Strike on Saudi Arabia’s Jubail Complex Raises Global Energy Supply Concerns
FedEx Introduces New Digital Tool to Streamline Imports into Saudi Arabia
Iran Claims Strike on Saudi Arabia’s Jubail Petrochemical Complex Amid Rising Regional Tensions
Taiwan to Source Oil Shipments from Saudi Arabia’s Red Sea Ports
Saudi Arabia Evacuates Riyadh Financial District as Precaution Amid Regional Tensions
Saudi Arabia Balances Ambitious Economic Vision Amid Regional Tensions and Financial Pressures
Budget Saudi Arabia Reports Strong Full-Year 2025 Financial Performance
Saudi Arabia Expands Investment in Capcom With Stake Reaching Six Percent
Saudi Arabia Assesses Significant Economic Impact From Regional Conflict Involving Iran
US Beef Secures Expanded Market Access in Saudi Arabia
Jordan and Saudi Arabia Declare Absolute Solidarity in Response to Iranian Threats
×