Arab Press

بالشعب و للشعب
Tuesday, Feb 24, 2026

Apple's new iPhone is finally coming. Are you excited yet?

Apple's new iPhone is finally coming. Are you excited yet?

New iPhones will be revealed today, but do phone shoppers still have the same lovin' feeling?

For years, like clockwork, new iPhones have been released in the fall and consumers snapped them up quickly, before inventory inevitably ran out, and slow responders were forced to wait for weeks.

Enthusiasts camped out in tents to snag bragging rights to be first with the new iPhone. Then Apple got better at inventory management, and convinced customers they didn't have to wait on line, just order it ahead of time, and it would be awaiting you on release day. So we don't see the masses outside Apple Stores like we used to.

And with a pandemic and many Apple Stores closed to the public, the odds of that happening again this year are remote. But with Apple set to release new editions of the iPhone on Tuesday, what of the enthusiasm for new models that will touted as more powerful and faster than last year's?

Dan Ives, an analyst with Wedbush Securities contends that the release of the devices believed to be called iPhone 12 is a "once in a decade" upgrade opportunity for Apple that will be its biggest seller since 2014's iPhone 6, the first of the modern iPhones to have a larger LCD screen.

He suggests there are 350 million iPhones owners who have waited at least three and half years to upgrade, and that the promise of connecting to the new, faster, wireless 5G networks on the new iPhones will do the trick in getting them to hit the pre-order button.

Apple is expected to debut four editions of the new iPhone, starting at $699 and going up the ladder to a starting price of $1,099. All are expected to connect to 5G networks.

Ives admits that 5G currently is in its early stages, with speeds that aren't much faster than the current 4G but that he expects that to change in the next 12 to 18 months.

"This is the launching pad for 5G," despite Samsung's relentless hyping of the standard for over a year, he says, due to the size of Apple's 1 billion-plus iPhone user base.

He expects between 75 million to 80 million iPhones to sell before the end of the year. Last year, Ives had projected sales of 65 million units sold for the quarter, and Apple ended up selling 72 million. It finished the year with just over 180 million iPhones sold.

Apple iPhone sales peaked in 2014 with sales of 231 million units, the year iPhone 6 was introduced, says Ives. The company stunned Wall Street in its most recent earnings report, when it announced that after several quarters of declining iPhone sales, that sales were up, even during a pandemic, as consumers turned to tools for working from home, like the iPhone, iPad and Macintosh computers.

Who's going to buy the new iPhone?


Photographer Pete Halvorsen is one of those who has to get the new iPhone 12, sight unseen. He plans on putting in a pre-order this week, like he does every year, handing down his current phone to his wife, who in turns gifts their teenage daughter with her old model.



Halvorsen once put in 8.5 hours waiting on a long line for an iPhone but has since switched to online pre-orders, since it's more efficient.

He knows he wants the next iPhone, because as a photographer, the camera is always improved enough to make a difference, and he says the iOS 14 operating system upgrade always runs smoother on the new phones.

"Even if the updates are incremental, it's still enough to warrant a new model," he says.

But when we asked on social media about how eager consumers were to buy the new model, many were skeptical.

"The iPhone was revolutionary and unquestionably changed the world," notes Bruce Braun, a retired TV exec. "People wanted to be part of that revolution and have a phone that matched the hype. Apple is now just making incremental improvements to make a good product better every year, as technology innovates. Where's the thrill of something truly revolutionary again, especially if it costs over $1000?"

Kat Eller Murray, a San Francisco based marketing exec, also votes a firm no.

"I'm going to try to hold on to my phone for a while longer (and I used to change phones all the time!). I just don't see the point in it especially at the price points."

But Michael Markman, a former Apple executive, says the excitement for new iPhones hasn't faded.

"It's that satisfaction lasts longer," he said. "In the early years, the delta from one iteration to the next was huge. Since the 7, however, the phones have really good. Since the X, they’ve been great. Makes it a lot easier for people to hold on for another year. Or three."

And if Markman and Ives are right, shoppers could be buying a lot of new phones putting in orders for many upgrades this year.

Comments

Oh ya 5 year ago
Are these the new phones that they have found out that spy on the users.. Stupid suckers lining up like sheep to spend their money on a phone. Stupid is what stupid does. And on top of that apple has been caught slowing older phones when they come out with a new one. Like they really care about their customers

Newsletter

Related Articles

Arab Press
0:00
0:00
Close
GCC Secretary-General Holds Talks with EU Ambassador in Riyadh
Gulf States’ AI Investment Drive Seen as Strategic Bet on Technology and U.S. Security Ties
African Union Commission Chair Meets Saudi Vice Foreign Minister to Deepen Strategic Cooperation
President El-Sisi Holds Strategic Talks with Saudi Crown Prince in Riyadh
Lucid Unveils Up to $12,000 Incentive for Air and Gravity Models in Saudi Arabia
Saudi Arabia Enters Global AI Partnership, Expanding Its Role in International Technology Governance
Saudi Arabia’s Landmark U.S. LNG Agreement Signals Major Strategic Shift
Saudi Arabia Accelerates Global Gaming Push with Billion-Dollar Deals and Expanded PIF Mandate
Saudi Arabia Reports $25.28 Billion Budget Deficit in Fourth Quarter of 2025
Alvarez & Marsal Tax Establishes Dedicated Pillar Two and Transfer Pricing Team in Saudi Arabia
United States Approves Over Fifteen Billion Dollars in Major Arms Sales to Israel and Saudi Arabia
Pre-Iftar Walks Gain Momentum as Ramadan Wellness Trend Spreads
Middle East Jackup Rig Fleet Contracts Further After Saudi Drilling Suspensions
Türkiye and Saudi Arabia Prepare to Sign Five Gigawatt Renewable Energy Deal at COP31
King Mohammed VI Congratulates Saudi Leadership on Founding Day, Reaffirming Strategic Ties
US Envoy Huckabee Clarifies Remarks on Israel After Expansionism Controversy
Saudi Arabia Introduces Limited Exceptions to Regional Headquarters Requirement for Foreign Firms
Saudi Arabia Joins Global Partnership on Artificial Intelligence, Elevating Its Role in Shaping AI Governance
Saudi Arabia and Arab States Mobilise Diplomatically After U.S. Envoy’s Israel Remarks
Cristiano Ronaldo Reaffirms His Commitment to Saudi Arabia Amid Transfer Speculation
Proposed US-Saudi Nuclear Deal Raises Questions Over Uranium Enrichment Provisions
Saudi Arabia Sends 81st Aid Flight to Gaza as Humanitarian Air Bridge Continues
Global Games Show Riyadh 2026 Positioned as Catalyst for Saudi Arabia’s Vision 2030
Saudi Arabia Eases Procurement Rules, Allowing Foreign Firms Greater Access to Government Contracts
Türkiye and Saudi Arabia Seal Two Billion Dollar Solar Energy Agreement
Saudi Crown Prince Reportedly Sends Letter to UAE Leader Over Yemen and Sudan Policies
Saudi Arabia Voices Concerns to UAE Over Sudan Conflict and Yemen Strategy
Saudi Arabia Joins Global Artificial Intelligence Alliance to Strengthen International Collaboration
Shura Island Positioned as Flagship of Saudi Arabia’s Ambitious Red Sea Tourism Drive
Saudi Arabia Rebukes Mike Huckabee Over Remarks in Tucker Carlson Interview
OpenAI CEO Sam Altman praises the rapid progress of Chinese tech companies.
Concerns Mount Over Potential Saudi Uranium Enrichment in Prospective US Nuclear Accord
Trump Directs Government to Release UFO and Alien Information
Trump Signs Global 10% Tariffs on Imports
Investability Emerges as the Defining Test of Saudi Arabia’s Next Market Phase
Saudi Arabia’s Packaging Market Accelerates as Sustainability and E-Commerce Drive Transformation
Saudi Arabia Unveils $32 Billion Push Into Theme Parks and Global Entertainment
Saudi Crude Exports to India Climb Sharply, Closing Gap With Russia
Saudi Arabia’s Halal Cosmetics Market Expands as Faith and Ethical Beauty Drive Growth
ImmunityBio Secures Saudi Partnerships to Launch Flagship Cancer Therapy
United Kingdom Denies U.S. Access to Military Base for Potential Iran Strike
Türkiye and Saudi Arabia Launch Expanded Renewable Energy Partnership
US Supreme Court Voids Trump’s Emergency Tariff Plan, Reshaping Trade Power and Fiscal Risk
Mongolian Mining Family’s HK$247 Million Stanley Home Purchase Highlights Resilient Luxury Market
UK Intensifies Efforts to Secure Saudi Investment in Next-Generation Fighter Jet Programme
Saudi Arabia Tops Middle East Green Building Rankings with Record Growth in 2025
Qatar and Saudi Arabia Each Commit One Billion Dollars to President Trump’s ‘Board of Peace’ Initiative
Ramadan 2026 Prayer Times Set as Fasting Begins in Saudi Arabia and Egypt Announces Dates
Saudi Arabia Launches Ramadan 2026 Hotel Campaign to Boost Religious and Leisure Tourism
Saudi Arabia Seeks Reroute of Greece-Bound Fibre-Optic Cable Through Syria Instead of Israel
×