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Saturday, May 04, 2024

Apple Watch Ban: U.S. Administration Decision and Its Future Implications

In an unprecedented move, the administration of U.S. President Joe Biden has decided not to overturn the ban imposed by the International Trade Commission (ITC) on the Apple Watch Series 9 and Ultra 2. The Office of the United States Trade Representative announced in an official statement on December 26th that after careful consideration, it was convinced not to revoke the prohibition.
This decision officially prevents Apple from importing and selling the infringing watches in the U.S. market. As a direct consequence, sales of the Apple Watch Series 9 and Ultra 2 have been halted in Apple stores and on its website, sparking significant controversy and questions regarding the future of Apple's technology and competition in the wearable devices market.

In a statement to CNBC, an Apple representative expressed the company's profound disappointment with the USITC's decision, emphasizing that Apple is working diligently to bring the banned watches back to the U.S. market. This development comes in light of revelations that the Apple Watch infringed on medical monitoring technology patents held by Masimo, specifically related to a blood oxygen pulse sensor.

Under these circumstances, U.S. retail stores like Best Buy, Target, and Walmart are allowed to sell their remaining stock of the watches, while Apple's sales in the United States are limited to the Apple Watch SE, which does not include the blood oxygen sensor. Facing this significant challenge, Apple plans to appeal the decision before the U.S. Federal Circuit Court of Appeals.

Apple is also seeking an alternative solution to circumvent Masimo's patents, amid ongoing debates about whether it has indeed stolen the software and hardware in question. With this pressure mounting, the question arises: Will Apple and Masimo reach a settlement to end this dispute? And how will this case affect the future of innovation and intellectual property rights in the tech world?

The world now waits with bated breath to see how this story will unfold and its impact on the industry and consumers at a time when technology continues to change our lives in unimaginable ways.
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