Arab Press

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Wednesday, May 08, 2024

CEO of SPA Highlights COVID-19's Role in Generating New Business Opportunities for the Private Aviation Industry

The private aviation industry has experienced growth due to COVID-19, according to Saudia Private Aviation CEO Fahad Al-Jarboa. The pandemic led to increased demand for private flights as commercial airlines faced groundings and travel restrictions. Al-Jarboa, interviewed at the Saudi Airport Exhibition in Riyadh, explained that individuals with the means quickly recognized the benefits and affordability of private jets, facilitating travel across continents swiftly and safely.
The CEO anticipates the upward trend will continue, especially as major manufacturers like Airbus and Boeing cannot meet the high demand for commercial aircraft. He believes private aviation will fill this gap, particularly as Saudi Arabia, bolstered by Vision 2030 and an influx of cultural, economic, and sporting events, sees a boom in both commercial and general aviation.

Tourism, driven by high-profile events in cities like Riyadh and Jeddah, has brought new customers, including celebrities, to the private aviation market. The sector has also benefited from government business through international summits, positioning Saudi Arabia as a key global connector.

Al-Jarboa highlighted Saudia Private Aviation's digital transformation, stressing the efficiency gains from automating routine tasks, reducing the need for manned call centers, and enhancing client communication through robotics and AI. The company is further investing in technology to refine service quality, better utilize staff talents, enable effective decision-making, and accurately predict business demands, ultimately improving its fleet utilization and operation costs.
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