Arab Press

بالشعب و للشعب
Friday, Aug 22, 2025

Egypt smartphone sales to increase as schools return

Egypt smartphone sales to increase as schools return

Ministry of Education and Technical Education intends to rely extensively on technologies in upcoming academic year
Phone manufacturers are expecting a considerable rise in tablet and smartphone sales as schools return for the new academic year.

The significant rise in sales of these goods is anticipated, after a slow performance during the first half (H1) of 2020 due to the novel coronavirus (COVID-19) pandemic.

The Ministry of Education and Technical Education intends to rely extensively on technologies in the upcoming academic year, to ensure that educational institutions maintain state-implemented precautionary measures.

This is set to have a knock-on effect on tablet and smartphone sales, which are projected to see nationwide growth as students across Egypt look to maintain their studies.

Moussa Georgy, Director of Brand and Public Relations at Samsung Egypt, said that Samsung is continuing its cooperation with the Ministry of Education, for the third year in a row, to supply schools with tablets.

Georgy added that the return of schools marks an important season for increasing sales of electronic devices, especially tablets. This year will see even greater demand on technologies that can be used for studies, given the greater reliance on distance learning due to social distancing measures.

He said that Samsung has a large list of tablets, ranging from EGP 2,900 up to EGP 7,000, to suit different social segments and needs.

Georgy explained that a wide base of schools have turned to digitising their education outputs, and have begun to prepare themselves for this. The schools have either asked parents to purchase specific tablets, or have handed devices over to students as part of the toolkit for the new academic year.

Moreover, Mahmoud Taha, Marketing Director at Realme for Smartphones, said that the start of the academic year has always been a high season in sales of smartphones and other electronic devices.

This comes particularly as the Egyptian government has shifted towards a greater reliance on technology in various aspects of life, as part of its “Digital Egypt” initiative. A significant part of this digital transformation has seen a greater shift towards online learning for a large part of the upcoming academic year.

He added that Realme has launched a range of discounts on a wide variety of its products, to take advantage of the new academic year and drive sales.

A source at Chinese technology firm, Huawei, said that the company has prepared offers and marketing campaigns for the return of schools. These include a range of discounts on a number of tablets and personal computers.

The source added that the company is also putting in place a system allowing customers to pay in instalments through its branches, in cooperation with a number of banks. They also revealed that Huawei had launched the latest series of Mate Pad tablets, which are especially suitable for university students.

Bassem Megahed, head of Raya Trading and Distribution Company, a Raya Holding for Financial Investments subsidiary, said that an agreement is underway with a number of banks operating in Egypt to provide credit payment facilities on electronic devices.

He noted that the market is expected to witness a movement in sales due to students returning to school, and the increased interest among parents in providing technological tools for students.

This shift in learning habits is aimed at facilitating their academic achievement, especially since education this year will be a combination of both online and traditional forms of learning.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Miles Worth Billions: How Airlines Generate Huge Profits
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
Beijing is moving into gold and other assets, diversifying away from the dollar
Trump Backs Putin’s Land-for-Peace Proposal Amid Kyiv’s Rejection
Zelenskyy to Visit Washington after Trump–Putin Summit Yields No Agreement
Iranian Protection Offers Chinese Vehicle Shipments a Cost Advantage over Japanese and Korean Makers
United States Sells Luxury Yacht Amadea, Valued at Approximately $325 Million, in First Sale of a Seized Russian Yacht Since the Invasion of Ukraine
Saudi Arabia accelerates renewables to curb domestic oil use
Cristiano Ronaldo and Georgina Rodríguez announce engagement
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Private Welsh island with 19th-century fort listed for sale at over £3 million
Sam Altman challenges Elon Musk with plans for Neuralink rival
Australia to Recognize the State of Palestine at UN Assembly
The Collapse of the Programmer Dream: AI Experts Now the Real High-Earners
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
Texas Residents Face Water Restrictions While AI Data Centers Consume Millions of Gallons
India Rejects U.S. Tariff Threat, Defends Russian Oil Purchases
United States Establishes Strategic Bitcoin Reserve and Digital Asset Stockpile
Thousands of Private ChatGPT Conversations Accidentally Indexed by Google
China Tightens Mineral Controls, Curtailing Critical Inputs for Western Defence Contractors
JPMorgan and Coinbase Unveil Partnership to Let Chase Cardholders Buy Crypto Directly
British Tourist Dies Following Hair Transplant in Turkey, Police Investigate
WhatsApp Users Targeted in New Scam Involving Account Takeovers
Trump Deploys Nuclear Submarines After Threats from Former Russian President Medvedev
Germany’s Economic Breakdown and the Return of Militarization: From Industrial Collapse to a New Offensive Strategy
Germany Enters Fiscal Crisis as Cabinet Approves €174 Billion in New Debt
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
President Trump Diagnosed with Chronic Venous Insufficiency After Leg Swelling
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
Kurdistan Workers Party Takes Symbolic Step Towards Peace in Northern Iraq
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
AI Raises Alarms Over Long-Term Job Security
Russia Formally Recognizes Taliban Government in Afghanistan
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Mediators Edge Closer to Israel-Hamas Ceasefire Agreement
Germany Seeks Taliban Deal to Deport Afghan Migrants
Emirates Airline Expands Market Share with New $20 Million Campaign
Robots Compete in Football Tournament in China Amid Injuries
×