Arab Press

بالشعب و للشعب
Tuesday, Feb 24, 2026

Lockdown boredom drives UK video games market to £7bn record high

Lockdown boredom drives UK video games market to £7bn record high

Gaming fans joined by million of newbies in 2020 resulting in £1.6bn more spent compared with 2019
The UK video games market hit a record £7bn last year as lockdown fuelled an unprecedented boom in the popularity of mobile games, consoles and virtual reality headsets.

The gaming industry has proved to be a coronavirus winner, with tens of millions of consumers looking for relief from indoor boredom. Gaming fans were joined by millions of newbies seeking out home entertainment, resulting in £1.6bn more being spent on games compared with 2019, an unprecedented 30% year-on-year increase.

“The figures confirm just how valuable games proved to people across the country during one of the toughest years of our lives,” said Dr Jo Twist, the chief executive of UK games industry body Ukie, which puts out the annual figures. “We all know how important entertainment, technology and creativity have been over the last year.”

The biggest year in UK gaming history was sparked by the serendipitous timing of the launch of Nintendo’s family-friendly phenomenon Animal Crossing: New Horizons on 20 March, as Boris Johnson informed the public that the nation was going into its first lockdown the following week.

The top seller during the first lockdown, outpacing hardcore gamer favourites such as Call of Duty, Animal Crossing helped fuel a 24% increase in digital game sales for consoles to £1.7bn last year. Total digital sales, including those for mobiles and PCs, climbed 21% to £3.9bn. Overall sales of games software, including “boxed” games, climbed to £4.55bn.

“During the initial Covid lockdown period, when many stores were closed and other entertainment sectors were affected, software sales for Nintendo Switch were up 215% year-on-year,” said Dorian Bloch, senior client director at GfK Entertainment.

Animal Crossing also underpinned a record 75% increase in spending on new consoles to £853m, as the public scrambled to get their hands on the latest home entertainment gaming systems. Last year, overall sales of Nintendo’s Switch outpaced those of the eagerly awaited new PlayStation and Xbox consoles, which hit the market in November.

In addition, the report said that the shift to home working fuelled a 70% increase in sales of PC games hardware to £823m, as consumers out of the eye of bosses sought to “purchase dedicated games computers to ensure home working set-ups could double as entertainment systems”. Total spend on all games hardware rose 61% to £2.26bn.

The lockdown also prompted consumers to experiment with newer technologies with sales of virtual reality hardware, such as headsets, climbing 29% to an all-time high of £129m.

However, it was not all good news for the video games sector as the coronavirus affected parts of the industry that rely on physical engagement.

Income from events plummeted 97% to just £249,000, and book and magazine revenue fell by more than a quarter to £10.5m. With cinemas shut for large parts of last year, revenue generated from game-related films and soundtracks fell by 22% to £23m.

The UK video games industry is the biggest in Europe, and the fifth biggest in the world, behind the gaming juggernauts Japan, South Korea, China and the US.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
GCC Secretary-General Holds Talks with EU Ambassador in Riyadh
Gulf States’ AI Investment Drive Seen as Strategic Bet on Technology and U.S. Security Ties
African Union Commission Chair Meets Saudi Vice Foreign Minister to Deepen Strategic Cooperation
President El-Sisi Holds Strategic Talks with Saudi Crown Prince in Riyadh
Lucid Unveils Up to $12,000 Incentive for Air and Gravity Models in Saudi Arabia
Saudi Arabia Enters Global AI Partnership, Expanding Its Role in International Technology Governance
Saudi Arabia’s Landmark U.S. LNG Agreement Signals Major Strategic Shift
Saudi Arabia Accelerates Global Gaming Push with Billion-Dollar Deals and Expanded PIF Mandate
Saudi Arabia Reports $25.28 Billion Budget Deficit in Fourth Quarter of 2025
Alvarez & Marsal Tax Establishes Dedicated Pillar Two and Transfer Pricing Team in Saudi Arabia
United States Approves Over Fifteen Billion Dollars in Major Arms Sales to Israel and Saudi Arabia
Pre-Iftar Walks Gain Momentum as Ramadan Wellness Trend Spreads
Middle East Jackup Rig Fleet Contracts Further After Saudi Drilling Suspensions
Türkiye and Saudi Arabia Prepare to Sign Five Gigawatt Renewable Energy Deal at COP31
King Mohammed VI Congratulates Saudi Leadership on Founding Day, Reaffirming Strategic Ties
US Envoy Huckabee Clarifies Remarks on Israel After Expansionism Controversy
Saudi Arabia Introduces Limited Exceptions to Regional Headquarters Requirement for Foreign Firms
Saudi Arabia Joins Global Partnership on Artificial Intelligence, Elevating Its Role in Shaping AI Governance
Saudi Arabia and Arab States Mobilise Diplomatically After U.S. Envoy’s Israel Remarks
Cristiano Ronaldo Reaffirms His Commitment to Saudi Arabia Amid Transfer Speculation
Proposed US-Saudi Nuclear Deal Raises Questions Over Uranium Enrichment Provisions
Saudi Arabia Sends 81st Aid Flight to Gaza as Humanitarian Air Bridge Continues
Global Games Show Riyadh 2026 Positioned as Catalyst for Saudi Arabia’s Vision 2030
Saudi Arabia Eases Procurement Rules, Allowing Foreign Firms Greater Access to Government Contracts
Türkiye and Saudi Arabia Seal Two Billion Dollar Solar Energy Agreement
Saudi Crown Prince Reportedly Sends Letter to UAE Leader Over Yemen and Sudan Policies
Saudi Arabia Voices Concerns to UAE Over Sudan Conflict and Yemen Strategy
Saudi Arabia Joins Global Artificial Intelligence Alliance to Strengthen International Collaboration
Shura Island Positioned as Flagship of Saudi Arabia’s Ambitious Red Sea Tourism Drive
Saudi Arabia Rebukes Mike Huckabee Over Remarks in Tucker Carlson Interview
OpenAI CEO Sam Altman praises the rapid progress of Chinese tech companies.
Concerns Mount Over Potential Saudi Uranium Enrichment in Prospective US Nuclear Accord
Trump Directs Government to Release UFO and Alien Information
Trump Signs Global 10% Tariffs on Imports
Investability Emerges as the Defining Test of Saudi Arabia’s Next Market Phase
Saudi Arabia’s Packaging Market Accelerates as Sustainability and E-Commerce Drive Transformation
Saudi Arabia Unveils $32 Billion Push Into Theme Parks and Global Entertainment
Saudi Crude Exports to India Climb Sharply, Closing Gap With Russia
Saudi Arabia’s Halal Cosmetics Market Expands as Faith and Ethical Beauty Drive Growth
ImmunityBio Secures Saudi Partnerships to Launch Flagship Cancer Therapy
United Kingdom Denies U.S. Access to Military Base for Potential Iran Strike
Türkiye and Saudi Arabia Launch Expanded Renewable Energy Partnership
US Supreme Court Voids Trump’s Emergency Tariff Plan, Reshaping Trade Power and Fiscal Risk
Mongolian Mining Family’s HK$247 Million Stanley Home Purchase Highlights Resilient Luxury Market
UK Intensifies Efforts to Secure Saudi Investment in Next-Generation Fighter Jet Programme
Saudi Arabia Tops Middle East Green Building Rankings with Record Growth in 2025
Qatar and Saudi Arabia Each Commit One Billion Dollars to President Trump’s ‘Board of Peace’ Initiative
Ramadan 2026 Prayer Times Set as Fasting Begins in Saudi Arabia and Egypt Announces Dates
Saudi Arabia Launches Ramadan 2026 Hotel Campaign to Boost Religious and Leisure Tourism
Saudi Arabia Seeks Reroute of Greece-Bound Fibre-Optic Cable Through Syria Instead of Israel
×