Arab Press

بالشعب و للشعب
Wednesday, Aug 05, 2026

Toledo Geller Orchestrates Design Makeovers for Three First Responders

Toledo Geller Orchestrates Design Makeovers for Three First Responders

Here's how an Instagram post ignited a chain of giving back.

As the coronavirus pandemic raged in early spring, Next Wave designers Virginia Toledo and Jessica Geller of Toledo Geller, like many of us, were left feeling helpless. And, with many of their design projects put on hold as shutdowns and travel bans were enacted, the duo found themselves with some extra time on their hands. So, they decided to put their talents to good use. "We were seeing all these first responders, and we wanted to do something to help," says Toledo. "And we thought, well, the only thing we're really good at is design. So how can we use that to give back?"

            

To start, Geller and Toledo took to a familiar platform: Instagram. On March 30, they posted a call for first responders deserving a home makeover. Within days the duo was flooded not only with suggestions for deserving recipients, but with other design teams and home retailers who wanted to help in some way. Ultimately, what the duo envisioned as one modest makeover became three projects-one by them and one each by fellow New Jersey design firms Decorated Interiors and JBT Designs-with over $10,000 worth of furniture donated by designer favorite source Ballard Designs, Stark providing rugs, and a slew of other vendors chipping in on furniture, fabric, and more.

"We realized very quickly that we weren't the only ones feeling like there was something to be done," says Geller.

While the team had originally planned to work with items from their inventory, the brand sponsorships allowed them (and the other two design teams) to spec some new furniture specifically for the spaces.

After selecting three recipients, the designers worked with them over the course of the summer to envision their dream spaces and what they needed from them-then oversaw installation this fall.

See the three projects below!

Toledo Geller


                                                                 

                                
Toledo Geller's own client was an ER doctor who had recently moved into a new apartment and-thanks to a demanding work schedule-hadn't really gotten around to decorating it. "It was almost a blank slate," says Junior Designer Janine Colicchio, who worked closely with the client on the project, outfitting her bedroom.

As they do with all clients, Toledo Geller began by sending a style assessment plan to determine the client's likes and dislikes, which laid the foundation for the design. These answers led the team to opt for a peaceful, neutral space.

First, they painted the room in Benjamin Moore's Iceberg, a cool white, then incorporated a bleached white headboard and added texture with a gray dresser and woven accent chair from Ballard.

The result was a bedroom that isn't only fully furnished (finally!) but fully reflects its resident. "In our industry we take this for granted, so when you're able to turn that around it's really incredible," says Toledo. "She was so emotional, just that she had this space and that it was done for her."

Decorated Interiors


                                                        

                                                    

"We wanted to create a space where she could just kick back, relax, and unwind after a long day," says Campbell Minister, founder of Decorated Interiors of the New York City living room she redesigned for an ER nurse.

The anchor of the room is a Ballard sectional covered in a Sunbrella Indigo fabric for a design that is both chic and super durable. "We wanted this to last for the family over time," explains the designer. Along the same lines, she also added a fabric protector to the neutral Stark carpet.

An ottoman provides useful storage space for the family, while a swivel chair covered in donated Stout fabric adds a bit of texture. For the final touch, Minister enlisted GCB Palmer to create a custom art piece that ties together the colors in the room.

"We are so honored to be a part of this and feel lucky we have people like this on the ground helping us get through this crisis," says the designer.

JBT Designs


                                            

                                

For the bedroom of a pediatric ICU doctor and mother of two, JBT Designs principal Jamie Toporovsky created a "peaceful and uplifting bedroom to offer a respite from her stressful workday."

In addition, the designer was tasked with incorporating a work-from-home space that felt more like a home and less like a cold office.

To achieve this, Toporovsky paired a Lulu and Georgia upholstered bed with campaign-style nightstands from Ballard that provide ample storage. A colorful Lulu and Georgia rug lightens up the space, as does the white Ballard desk—which also provides ample storage. A standing mirror and glass table lamps from Ballard finish off the space, which is now a favorite room for the doctor and her family.

"This was a way to show our utmost appreciation for her going above and beyond her call of duty," says Toporovsky of the project.

Newsletter

Related Articles

Arab Press
0:00
0:00
Close
AI Is Remaking the US Economy, From GDP Growth to iPhone Prices
FIFA’s Retreat Leaves a Larger Question Over Who Guards the Game
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
Over 24 Hours in the Air: Qantas Airbus Completes Record-Breaking Test Flight
Arrest Warrant Issued in Lebanon for Tycoon Spotted Meeting Netanyahu in Washington
Trump says Israel ‘would not survive’ without US
Nvidia Reportedly Takes Vast Texas Data-Centre Lease to Underwrite AI Expansion
FIFA’s Private-Investment Plan for World Cup Rights Draws European Revolt
Following OpenAI's Cyberattack: 'Most Companies Still Do Not Understand What Is Coming'
OpenAI Sued After ChatGPT Allegedly Discouraged Emergency Care Before Near-Fatal Embolism
Miliband Sets Climate and International Law at Centre of UK Diplomacy
Pentagon Discloses Nearly 100 US Troop Injuries During Renewed Iran Fighting
Trump Readies New Tariffs as Temporary Global Levy Nears Expiry
High Prices Push Coffee Drinkers Toward Whole Beans and Home Brewing
Trump Draws Boos and Podium Scrutiny at Spain’s World Cup Triumph
Spain Defeats Argentina in Extra Time to Win Second World Cup
Turkey Explores S-400 Transfer to UAE in Bid to Rejoin F-35 Program
US Retaliates Against Iran After Two American Troops Killed in Jordan
Proposed U.S.-Saudi Nuclear Pact Could Permit Limited Uranium Enrichment Under International Safeguards
Why Kentucky Fried Chicken Became KFC—and Why the False Explanations Persist
Iran Claims It Destroyed Bahrain’s Main Artificial Intelligence Center in Missile and Drone Strike
Ukrainian Drones Strike Wildberries Warehouses Deep Inside Russia
Reported CIA Mission Helped Clear the UAE’s Path to Advanced US AI Chips
Artificial Intelligence Capital Fuels Markets While Governments and Regulators Face Mounting Strategic Tests
China’s Moonshot’s Kimi K3 Narrows the Gap With Anthropic Through Scale, Openness and Lower Cost
The Ledger Will Not Trust on Faith
Passenger Bound for Germany Refused to Sit Beside a Woman on a Plane — Then Slapped a Flight Attendant
Ukraine’s Leadership Rift Spills Into the Streets as Protesters Target Army Chief
The Ten World Cup Finals That Defined Football History
Smartphones Are Getting More Expensive, Sales Are Collapsing, and Even Apple Admits: "Prices Will Rise"
Leadership Change and Strategic Rivalry Redraw the Political Map
The AI Race Enters Its Infrastructure Era
Britain Nationalises British Steel to Protect Scunthorpe Production and Strategic Supply
Thomas Tuchel Faces Fierce Backlash After Tactical Retreat Costs England World Cup Final Berth
A Quiet Bastille Day: France Grapples with World Cup Heartbreak and Leftover Fireworks
Spain in Ecstasy: "We Feel Unbeatable, We Taught the Whole World a Lesson"
Harvard Astrophysicist to Lead U.S. Scientific Advisory on Unidentified Aerial Phenomena
Emergency Sirens Activated Across Bahrain as Interior Ministry Issues Shelter Directives
World Cup Visitors Turn American Big-Box Stores Into Souvenir Stops
Netflix Weighs Always-On Channels, Bundles and Short-Form Video
The AI Invoice Shock: Layoffs Didn't Save Managers Money — They Cost Them More
Concern: Sexually Transmitted Bacterium Among Men Develops Antibiotic Resistance
Passenger Partially Pulled Out of Ryanair Jet After Cabin Window Fails Mid-Flight
Severe Heatwave Drives Dangerous Ground-Level Ozone Pollution Across Two Thirds of European Union
The Physical and Electronic Barriers Disrupting Domestic Wireless Networks
France and Morocco Open World Cup Quarter-Finals as Collina Defends Refereeing
Tech Pulse: The Future of AI and Screen Culture
Global News Briefing: Escalating Geopolitical Tensions and Corporate Shakeups
×