Saudi Arabia’s national energy company, Aramco, has taken on an expanded and more prominent partnership role with the LIV Golf League, reinforcing its long-term commitment to global sports investment and international brand development.

The move builds on Aramco’s existing status as a major strategic partner of the league and reflects the continued maturation of LIV Golf as it scales its global operations and commercial profile.

Under the enhanced arrangement, Aramco’s branding and commercial presence will feature more prominently across league activities and selected tournaments, complementing its earlier sponsorship agreements and event-level partnerships.

The development underscores the close alignment between Saudi Arabia’s broader economic diversification agenda and high-profile international sporting ventures designed to attract global audiences and investment.

LIV Golf officials have emphasized that the league’s commercial structure continues to evolve as it secures long-term partners capable of supporting global growth, innovation in fan engagement and sustainable tournament operations.

Aramco’s deeper involvement is seen as a stabilizing factor for the league as it enters a new phase of competitive and commercial consolidation.

The partnership also reflects Saudi Arabia’s strategic use of sport as a platform for international collaboration, economic diversification and soft-power engagement, with golf playing a central role in that vision.

With Aramco’s backing, LIV Golf is positioned to continue expanding its tournament footprint and commercial reach across multiple regions.