Arab Press

بالشعب و للشعب
Friday, Jun 20, 2025

CEO Behind 5,500% Stock Gain Says His Secret Is Raising Salaries

CEO Behind 5,500% Stock Gain Says His Secret Is Raising Salaries

Masaru Tange, 46, says his business model is an attempt to remove inefficiencies in Japan's software industry.
Masaru Tange says the strategy that turned his company into one of Japan's best-performing stocks may be surprising: He buys smaller firms and boosts their workers' pay.

Tange's Shift Inc., a software tester, acquires other businesses near the bottom of the industry supply chain and raises their engineers' salaries. He says he's able to do this and still charge competitive prices by cutting out layers of companies that serve as middlemen in the outsourcing process. And having more workers leads to higher sales.

Shift's shares have risen more than 5,300% since it went public in 2014, the second-best performance on Tokyo's benchmark stock index. The company's market capitalization has surged to about $2.3 billion, pushing the value of Tange's 33% stake to about $745 million.

Tange, 46, says his business model is an attempt to remove inefficiencies in Japan's software industry, where layers of subcontractors take cuts on orders before passing the work to another company below. It's also, he says, a break from the M&A strategy of buying a business and looking to reduce costs.

"I have a strong urge to rescue these young employees," Tange, Shift's founder, president and chief executive officer, said in an interview. "I want to create a fair working environment through M&A."

Tange grew up in what he describes as an ordinary family in Hiroshima in southwestern Japan, where both his parents were civil servants. He established Shift in 2005 after majoring in mechanical engineering and spending more than five years working for a consulting firm.

Shift started out advising companies on how to improve profits. In 2009, it entered the software testing business.

Tange said he wanted to change engineers' perception that software testing was a second-rate job, including by paying them more money.

For example, for a service where the market price was 2 million yen ($18,320), Shift would charge 1.5 million yen. This would enable it to win customers. At the same time, it would raise the amount paid to the engineer to about 800,000 yen from 500,000 yen. It could do so, Tange said, by getting rid of middlemen.

Shift acquired Yusuke Sato's company in 2016. Since then, the software developer says his salary has jumped by more than 70%.

"Joining Shift was a huge turning point in my career," Sato said.

Shift has 3,308 engineers as permanent employees as of the end of February, up more than 14-fold from 228 at the end of November 2015. The company acquired at least 14 firms during that period.

Increasing engineers leads directly to revenue growth because it enables the company to do more business, according to Go Saito, an analyst at Credit Suisse Group AG who initiated coverage on the stock in February with an outperform rating.

"Sales can be derived by multiplying the number of engineers and the unit price for engineers," Saito wrote in a report that month. "The company has already created a framework for the skills development of engineers, enabling it to cultivate high-quality human resources."

Revenue rose to 28.7 billion yen in the 12 months ended August 2020, more than triple the level three years earlier. Profit increased to 1.6 billion yen, compared to 208 million yen three years before. Shift forecasts that sales will jump to a record 45 billion yen this fiscal year.

Software engineers are underpaid in Japan compared to the US and there's a shortage of them, according to Saito. That's one reason why Shift's model of outsourcing software testing works, he said.

"We're the biggest in Japan in this area," Tange said. "I do see revenue reaching 100 billion yen," he said, referring to the company's goal for the fiscal year ending August 2025.

Shift's soaring shares haven't been immune to pullbacks. They've fallen about 22% from a record in October as investors sold high-growth technology stocks. Even after the drop, the company trades at about 87 times estimated earnings.

For veteran investor Mitsushige Akino, the stock may see more volatility in coming months and could fall in market downturns. But its "fundamentals are solid and Shift is making progress on the vision it laid out," the senior executive officer at Ichiyoshi Asset Management Co. said. "It won't be strange to see more buying of these types of shares if investors focus once more on growth stocks."

Credit Suisse's Saito says the key will be whether Shift is able to continue to increase its number of engineers.

Whether that will happen remains to be seen, but Tange, at least, isn't short of confidence.

"We're just getting started," he said.
Newsletter

Related Articles

Arab Press
0:00
0:00
Close
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
G7 Leaders Fail to Reach Consensus on Key Global Issues
Mass exodus in Tehran as millions try to flee following Trump’s evacuation order
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Netanyahu Signals Potential Regime Change in Iran
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
Iran Conducts Ballistic Missile Launches Amid Heightened Tensions with Israel
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
Shock Within Iran’s Leadership: Khamenei’s Failed Plan to Launch 1,000 Missiles Against Israel
UK Deploys Jets to Middle East Amid Rising Tensions
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
Wreck of $17 Billion San José Galleon Identified Off Colombia After 300 Years
Iran Launches Extensive Missile Attack on Israel Following Israeli Strikes on Nuclear Sites
Israel Issues Ultimatum to Iran Over Potential Retaliation and Nuclear Facilities
Coinbase CEO Warns Bitcoin Could Supplant US Dollar Amid Mounting National Debt
Trump to Iran: Make a Deal — Sign or Die
Operation "Like a Lion": Israel Strikes Iran in Unprecedented Offensive
Israel Launches 'Operation Rising Lion' Targeting Iranian Nuclear and Military Sites
Israeli Forces Intercept Gaza-Bound Aid Vessel Carrying Greta Thunberg
IMF Warns of Severe Global Trade War Impacts on Emerging Markets
Syria to Reconnect to Global Economy After 14 Years of Isolation
Saudi Arabia Faces Uncertainty Over Succession After Mohammed bin Salman
Israel Confirms Arming Gaza Clan to Counter Hamas Influence
Majority of French Voters View Macron's Presidency as a Failure
U.S. Reduces Military Presence in Syria
Trump Demands Iran End All Uranium Enrichment in Nuclear Talks
Iran Warns Europe Against Politicizing UN Nuclear Report
Businessman Mauled by Lion at Luxury Namibian Lodge
Paris Saint-Germain's Greatest Triumph Is Football’s Lowest Point
OPEC+ Agrees to Increase Oil Output for Third Consecutive Month
Turkey Detains Istanbul Officials Amid Anti-Corruption Crackdown
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
European and Arab Ministers Convene in Madrid to Address Gaza Conflict
Head of Gaza Aid Group Resigns Amid Humanitarian Concerns
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
Iranian Revolutionary Guard Founder Warns Against Trusting Regime in Nuclear Talks
×