Arab Press

بالشعب و للشعب
Wednesday, Mar 04, 2026

Creepy or cool? This airport flight board displays personalised info

Creepy or cool? This airport flight board displays personalised info

Delta's futuristic 'Parallel Reality' screen can display personalised information to 100 people at the same time using AI and facial recognition technology.

You’ve just gotten to the airport, you’re running late, and you need to know your gate number ASAP. But the departures board is being incredibly slow, and it’s taking what feels like eternity for your specific flight information to shuffle back around again on the display.

Most passengers can probably relate to the foot-tapping impatience that comes when you’re stuck in front of a screen, waiting to find out how long your flight’s been delayed or what gate number to sprint to – especially in this season of travel chaos in Europe.

But now – at least in the United States – getting personalised flight information from an airport screen is just a quick glance away, with Delta Air Lines’ futuristic new “Parallel Reality” flight information board.

Launched in partnership with Misapplied Sciences, a start-up based in California, it can display personalised information to 100 people, on a single screen, at the same time.

It is now available to Delta passengers at Detroit Metropolitan Airport.

Each traveller who looks at this high-tech screen is shown completely different information, customised to their journey.

The screen greets a passenger by name and shows them their flight departure time, gate number, and even how long it will take to get there and which direction to walk.


How does it work?


After going through security, Delta flyers who want to opt in to the experience can head to the Parallel Reality display kiosk near the airport’s ​​Delta Sky Club.

They’ll have to either scan their boarding pass or use facial recognition at the kiosk if they’re enrolled in Delta’s digital ID programme.

After that, each customer will be able to see flight information tailored to their unique trip as they walk past the Parallel Reality display board.

“This experience will always be opt-in, and customer information is not stored,” says Delta.


What’s the technology behind this?


According to Misapplied Sciences, Parallel Reality displays are enabled by special pixels that enable the simultaneous projection of different things to different people.

Misapplied Sciences says that unlike a conventional pixel, which projects only a single colour at one moment, its Parallel Reality pixels can simultaneously project “millions of controllable rays of different colours and brightness”.

Each ray can then be software-directed to a specific person, it adds.

In the airport itself, the personalised experience is enabled through a system of motion cameras and sensors.

"A relationship is created between your identity and your position, so that the motion camera follows your shape," Greg Forbes, Delta's managing director of airport experience, told Insider.

"That's what tells the display which direction to aim your information. As you move through the viewing space, your location is tracked, and your message follows you".

The technology only works in a viewing area in front of the screen, so as soon as a passenger leaves the area, their information is deleted, Forbes added.

The screen will only work for those who actively choose to take part in the experience, Albert Ng, CEO of Misapplied Sciences, told Insider.

"We are not ambiently detecting who you are as you're walking through the airport," he said.

A spokesperson for Delta told Euronews Next there were no plans to roll out the technology in Europe at this point, but "Delta will gladly consider European airports as possible future installation sites if there is a strong customer appetite for it".

Unfortunately for those of us on this side of the Atlantic, travel chaos seems likely to continue throughout the summer. But if you happen to be ditching the continent for a holiday in Detroit, here’s hoping this might make for a slightly smoother travel experience.

Newsletter

Related Articles

Arab Press
0:00
0:00
Close
No Verified Confirmation of Ronaldo Departure Linked to Iran Conflict or AFC Suspension
No Verified Evidence of Israeli Intelligence Arrests in Qatar or Saudi Arabia
Drone Attack Forces Temporary Shutdown of Saudi Arabia’s Largest Oil Refinery
Israel Intensifies Air Campaign in Tehran as Iran Expands Regional Retaliation
Iranian Strikes Escalate Middle East Conflict, Drawing Saudi Arabia Closer to Wider War
No Verified Confirmation of Drone Strike on King Fahd Causeway Amid Regional Tensions
No Verified Evidence Saudi Crown Prince Is Seeking to Weaken Israel Amid Regional Tensions
Reports Emerge of Drone Strike Near US Embassy in Saudi Arabia as Americans Told to Shelter
Saudi Arabia Weighs Strategic Options as Tensions With Iran Intensify
Iran Expands Strikes on Saudi and Qatari Infrastructure, Opening a New Front in Gulf Conflict
Western Navies Sound Alarm as Russian Shadow Tankers Transit NATO Waters in Defiance of Sanctions
U.S. Embassy in Riyadh Struck by Drones Amid Escalating Iran Conflict
Imola Emerges as Standby Venue if Bahrain or Saudi Arabia Grands Prix Are Cancelled
Uncertainty Clouds $24 Billion Gulf Investment Linked to Paramount–WBD Deal
Middle East Strikes Disrupt Qatar LNG, Saudi Refining and Israeli Energy Fields
Gulf States Signal Possible Collective Action Over Iran’s Escalating Strikes
Saudi Arabia Summons Iranian Ambassador After Cross-Border Attacks
Saudi Arabia Intercepts Drones Targeting Ras Tanura Oil Refinery as Conflict Escalates
Saudi Arabia Clarifies It Supported Diplomacy With Iran, Not Military Escalation
Putin and Saudi Crown Prince Confer on Escalating Iran Crisis
Drone Strike Forces Shutdown of Saudi Arabia’s Largest Oil Refinery
Saudi Arabia Signals Harder Line on Iran as Regional Conflict Deepens
Strikes in Qatar and Saudi Arabia Pull Energy Infrastructure Deeper Into Expanding Middle East Conflict
U.S. and Israel Intensify Strikes on Iran as Conflict Expands to Lebanon and Gulf States
Violent Pro-Iranian Protesters Storm U.S. Consulate in Karachi
Missile Debris Sparks Fires at Dubai’s Jebel Ali Port Near Palm Jumeirah
Iran Strikes U.S. Fifth Fleet Headquarters in Bahrain Amid Wider Gulf Retaliation
Emerging Saudi–Turkish Alignment Draws Attention as Potential Strategic Challenge for Israel
Saudi Arabia Unveils $100 Billion Technology Investment Fund to Accelerate Post-Oil Diversification
Saudi Arabia Reaffirms Firm Commitment to Two-State Solution in Renewed Diplomatic Push
Saudi Arabia Launches Central Kitchen in Gaza to Deliver 24,000 Meals a Day
Saudi Arabia Announces $346 Million Support Package for Yemen in Renewed Humanitarian Push
Saudi Investors Increase US Equity Exposure Amid Domestic Market Weakness
Saudi Arabia Unveils Major Desert Gas Development in Strategic Shift Toward Diversified Energy Growth
Satellite Images Indicate Increased Aircraft Presence at Saudi Airbase Hosting US Forces
Telephone Diplomacy Sparks Tensions Between Two Key US Allies After Trump Intervention
Asian LPG Prices Surge After Damage Forces Saudi Aramco Export Disruptions
Saudi Arabia Unveils $100 Billion AI Infrastructure Fund to Challenge US and China
Saudi Stocks Close Lower as Tadawul All Share Index Falls 1.28 Percent
Saudi Arabia Launches Smart Mapping System to Enhance Pilgrim Experience at Holy Sites
Cristiano Ronaldo Acquires 25 Percent Stake in Saudi-Owned Spanish Club Almería
U.S.–Saudi Relations Balance Transactional Deal-Making with Expanding Strategic Ambitions
Israel’s President Herzog Signals Cautious Message on Saudi Ties at UAE Iftar in Tel Aviv
United States and Saudi Arabia Strengthen Security Ties with Joint Explosive Ordnance Disposal Exercise
Saudi Arabia Responds to Israel–UAE Moves in Somalia as Regional Rivalries Intensify
Saudi Arabia Showcases Expanding Defense Ambitions at World Defense Show 2026
SECRETARY RUBIO on IRAN: Iran poses a very great threat to the United States, and has for a very long time.
Larry Summers, the former U.S. Treasury Secretary, is resigning from Harvard University as fallout continues over his ties to Jeffrey Epstein.
U.S. stocks ended higher on Wednesday, with the Dow gaining about six-tenths of a percent, the S&P 500 adding eight-tenths of a percent, and the tech-heavy Nasdaq climbing roughly one-and-a-quarter percent.
Nvidia posted better than expected results for the January quarter on Wednesday and forecast current quarter revenue above market estimates.
×