Meta Announces Rollout of Advertisements on Threads
The company begins testing ads in the U.S. and China, targeting select brands with over 300 million active users.
Meta, the American multinational technology company, is set to launch advertisements on its social media app, Threads.
Initially, this will be a test phase conducted in the United States and China, targeting a limited number of select brands.
Threads, an app from Instagram that facilitates public conversations, reportedly has over 300 million monthly active users.
During the early testing phase, advertisement images will appear in the Threads home feed.
Meta plans to monitor the launch on a small scale before a wider rollout.
Additionally, Meta is implementing an inventory ads filter powered by artificial intelligence (AI), designed to help companies manage the organic content of their ads.
Jasmine Enberg, a principal analyst at Emarketer, noted that this development comes shortly after Meta's overhaul of its content moderation policies.
Concurrently, shifts in the market, such as instabilities at TikTok, have prompted brands to explore alternative platforms, positioning Meta to introduce Threads to advertisers seeking new avenues.
Threads was launched in 2023 by Meta, aiming to compete with X, formerly known as Twitter.
As part of its commitment to innovation, Meta's CEO, Mark Zuckerberg, previously disclosed the company's $65 billion investment in AI infrastructure across all its platforms.
Initially, this will be a test phase conducted in the United States and China, targeting a limited number of select brands.
Threads, an app from Instagram that facilitates public conversations, reportedly has over 300 million monthly active users.
During the early testing phase, advertisement images will appear in the Threads home feed.
Meta plans to monitor the launch on a small scale before a wider rollout.
Additionally, Meta is implementing an inventory ads filter powered by artificial intelligence (AI), designed to help companies manage the organic content of their ads.
Jasmine Enberg, a principal analyst at Emarketer, noted that this development comes shortly after Meta's overhaul of its content moderation policies.
Concurrently, shifts in the market, such as instabilities at TikTok, have prompted brands to explore alternative platforms, positioning Meta to introduce Threads to advertisers seeking new avenues.
Threads was launched in 2023 by Meta, aiming to compete with X, formerly known as Twitter.
As part of its commitment to innovation, Meta's CEO, Mark Zuckerberg, previously disclosed the company's $65 billion investment in AI infrastructure across all its platforms.
