Royal Spirit offers over 1,000 different labels and 700 brands, aiming to provide an affordable luxury experience for all tastes and budgets.

Trupti Majethiya, the co-founder and managing director, revealed in an interview with Arabian Business that the signature label is an endeavor to showcase Royal Spirit's brewing expertise. The store is designed to be in sync with global and local customer preferences, featuring a wide range of globally sourced labels, including artisanal distillers. In addition to beverages, Royal Spirit offers branded accompaniments like glassware, cigars, and premium chocolates.

Majethiya emphasized the store's commitment to “responsible retailing,” focusing on health, safety, and customer well-being, and sourcing exclusively from reputable brands. She highlighted Royal Spirit's unique curated selections, rooted in deep knowledge of labels and their histories.

Explaining the choice of Abu Dhabi over Dubai for the store's location, Majethiya mentioned that the Abu Dhabi market presented a strong demand and a gap that Royal Spirit could fill, unlike the restricted Dubai market.

Royal Spirit aims to bridge the gap in Abu Dhabi's alcohol retail market by expanding its product range, focusing on sustainability, and building a community of beverage enthusiasts. The store plans collaborations with hospitality brands, hosting tastings, and boutique events. The upcoming Royal Spirit app will offer easy access to their online store and facilitate beverage orders via handheld devices, with special offers planned for the festive season.