Lucid Group has introduced a cash incentive of up to 45,000 Saudi riyals — approximately 12,000 dollars — for customers in Saudi Arabia purchasing its Air sedan and newly launched Gravity SUV, marking one of the most significant promotional offers yet in the Kingdom’s premium electric vehicle market.

The limited-time incentive applies to eligible buyers of the Lucid Air, the company’s flagship luxury electric sedan, as well as early reservations for the Lucid Gravity, its highly anticipated all-electric sport utility vehicle.

The move underscores Lucid’s determination to accelerate adoption in a market that is central to its global growth strategy.

Saudi Arabia occupies a unique position in Lucid’s corporate structure.

The company is majority-owned by the Kingdom’s Public Investment Fund, which has invested billions of dollars to support Lucid’s manufacturing expansion and international rollout.

Lucid’s first overseas manufacturing facility, located in King Abdullah Economic City, has begun assembling vehicles for regional distribution, reflecting the government’s ambition to localise advanced automotive production.

Industry analysts view the incentive as both a commercial and strategic step.

While electric vehicle penetration in Saudi Arabia remains at an early stage compared with Europe, China and parts of North America, government policy is increasingly aligned with encouraging electrification, infrastructure development and domestic industrial capacity.

Lucid’s Air model competes in the luxury segment with long-range battery performance and high-end interior features, while the Gravity SUV is positioned to capture demand for larger family-oriented electric vehicles — a segment expected to expand rapidly across Gulf markets.

By offering direct financial incentives, Lucid aims to narrow the price gap between electric and conventional premium vehicles and stimulate showroom traffic.

The company has not indicated how long the incentive will remain in place, but the scale of the offer signals confidence in Saudi Arabia’s potential as both a consumer market and a production base.

As charging networks expand and policy support continues, industry observers expect competition among electric vehicle manufacturers in the Kingdom to intensify.

The incentive programme highlights the broader transformation underway in Saudi Arabia’s mobility landscape, where electric vehicle adoption is increasingly tied to industrial development, investment strategy and long-term economic diversification goals.