MrBeast Launches ‘Beast Land’ in Riyadh as Saudi Arabia Intensifies Entertainment Drive
YouTube star Jimmy ‘MrBeast’ Donaldson opens an interactive, limited-time theme park in Saudi Arabia, aligning with the kingdom’s Vision 2030 ambitions.
Jimmy ‘MrBeast’ Donaldson, the world’s most-subscribed YouTuber, has formally opened a new theme park — dubbed “Beast Land” — in Riyadh, Saudi Arabia, as part of the Riyadh Season festival.
The park, which opens on November 13 and runs through December 27, invites fans to participate in real-life versions of the creator’s viral challenges mounted alongside traditional roller-coaster rides.
The venue features attractions such as “Tower Siege,” where participants use catapults to launch balls into towering tubes, and “Drop Zone,” a reflex-based game where the slowest player on a trap-door is eliminated.
In addition to competitive zones, Beast Land offers rides, themed dining, merchandise and what MrBeast describes as the “world’s largest prize wall.”
Donaldson said he chose Saudi Arabia for the location because “a majority of my audience is outside America and we have a big Middle Eastern fan base … Wanted to give them a chance to participate.” He also noted the kingdom’s favourable production infrastructure as a factor in the decision.
The launch aligns with Saudi Arabia’s broader Vision 2030 initiative under Crown Prince Mohammed bin Salman, which seeks to transform the nation into a global entertainment hub and diversify away from hydrocarbon dependency.
The park’s timing and location underscore Riyadh’s ambition to attract global brands, entertainers and tourists.
Representing a shift for the region, Saudi Arabia has embraced large-scale leisure and cultural projects previously absent from its economy.
By hosting a creator-branded attraction of this scale, the kingdom signals its readiness to compete in the international entertainment market.
While Beast Land is a pop-up event rather than a permanent establishment, its global branding and immersive design mark a new level in creator-led experiences.
Whether the park becomes a recurring or permanent venue, its presence in Riyadh reflects how digital-content stars and state-led entertainment drives are converging.
For MrBeast, the venture marks a significant expansion of his brand from online video into physical experiences—a real-world manifestation of his high-stakes challenge format—while furnishing Saudi Arabia with a new landmark in its evolving entertainment landscape.
The park, which opens on November 13 and runs through December 27, invites fans to participate in real-life versions of the creator’s viral challenges mounted alongside traditional roller-coaster rides.
The venue features attractions such as “Tower Siege,” where participants use catapults to launch balls into towering tubes, and “Drop Zone,” a reflex-based game where the slowest player on a trap-door is eliminated.
In addition to competitive zones, Beast Land offers rides, themed dining, merchandise and what MrBeast describes as the “world’s largest prize wall.”
Donaldson said he chose Saudi Arabia for the location because “a majority of my audience is outside America and we have a big Middle Eastern fan base … Wanted to give them a chance to participate.” He also noted the kingdom’s favourable production infrastructure as a factor in the decision.
The launch aligns with Saudi Arabia’s broader Vision 2030 initiative under Crown Prince Mohammed bin Salman, which seeks to transform the nation into a global entertainment hub and diversify away from hydrocarbon dependency.
The park’s timing and location underscore Riyadh’s ambition to attract global brands, entertainers and tourists.
Representing a shift for the region, Saudi Arabia has embraced large-scale leisure and cultural projects previously absent from its economy.
By hosting a creator-branded attraction of this scale, the kingdom signals its readiness to compete in the international entertainment market.
While Beast Land is a pop-up event rather than a permanent establishment, its global branding and immersive design mark a new level in creator-led experiences.
Whether the park becomes a recurring or permanent venue, its presence in Riyadh reflects how digital-content stars and state-led entertainment drives are converging.
For MrBeast, the venture marks a significant expansion of his brand from online video into physical experiences—a real-world manifestation of his high-stakes challenge format—while furnishing Saudi Arabia with a new landmark in its evolving entertainment landscape.
