Arab Press

بالشعب و للشعب
Sunday, Mar 03, 2024

Netflix says new password sharing rules were posted by accident

Netflix says new password sharing rules were posted by accident

Netflix may be home to popular shows like Squid Game and Stranger Things, but its attempts to get fans to pay up for their own accounts has not gone down well.

Netflix has said that updated measures to crack down on password sharing were posted by mistake.

Following widespread disappointment on social media, with many threatening to cancel their memberships, the streaming giant claimed some new account rules being trialled in other countries had accidentally been added to its help pages elsewhere.

While subscribers have been expecting the company to introduce anti-password sharing regulations since last year, when the platform started talking tough during a lull in memberships, the extent of the crackdown revealed earlier this week caught some by surprise.

Among the changes was a feature to let users add subaccounts for up to two people they don't live with, which essentially aims to monetise how subscribers have been sharing passwords for years.

It's been testing in parts of South America and costs the equivalent of an extra £2-£3 a month.

Netflix - home to shows like The Crown, Squid Game, and Stranger Things - said a help page about "paid sharing" coming to other countries went live elsewhere "for a brief time", and had since been removed.

To enforce the crackdown, Netflix wants to treat devices which use your account as trusted. In practice, this means using them on your home wifi network on a regular basis.

You would need to open the app and watch something on the trusted device at least once every 31 days, or risk a consistent barrage of verification requests to ensure nobody outside your household is using your account.

Squid Game is one of Netflix's most popular shows.

Why is Netflix doing this?

Despite the backlash, Netflix is still expected to take password sharing more seriously this year.

In December, the Intellectual Property Office clarified that password sharers may indeed be breaking copyright law, however it's down to the streaming services themselves to enforce it.

Netflix has started trying to tempt account sharers to make the move of their own accord by letting people transfer profiles from one account to another.

With more competition from the likes of Disney+ and Amazon Prime, and the cost of living crisis, the company is looking for ways to boost revenue and grow its subscriber base, which stands at more than 230 million.

But it's not gone down well with fans, who have been quick to point to a 2017 tweet in which Netflix proudly proclaimed: "Love is sharing a password."

Newsletter

Related Articles

Arab Press
0:00
0:00
Close
China Criticizes US for Vetoing UN Ceasefire Resolution in Gaza
Saudi Arabia ranks first in UN index for e-government services in MENA
Israel Records 20% Drop In GDP, War In Gaza Is The Reason
Saudi Arabia's FDI Inflows Grow with New International Standards
Venture Capitals Power Up Across MENA Region
PM Modi Announces Opening Of New CBSE Office In Dubai
January Funding for MENA Startups Totals $86.5 Million
Saudi Arabia accelerates digital economy growth through Nvidia partnership
Israel unveils tunnels underneath Gaza City headquarters of UN agency for Palestinian refugees
Israel deploys new military AI in Gaza war
Egypt threatens to suspend key peace treaty if Israel pushes into Gaza border town, officials say
Saudi Arabia Warns Of A "Humanitarian Catastrophe" If Israel Moves On Rafah
US University To Shut Qatar Campus Due To "Heightened Mideast Instability"
Facebook and Instagram Ban Iran's Supreme Leader
Defense Technology Showcase Held in Riyadh
Saudi Arabia’s non-oil exports rise 2.5% to $6bn in November 2023: GASTAT
Rolls-Royce Executive Encourages Saudi Women to Tap into Their Inner 'Superhero' for Success in Defense Industry
Saudi Arabia launches National Academy of Vehicles and Cars
Saudi Tourism Minister Reveals Plan for 250,000 New Hotel Rooms by 2030
SAR to more than double eastern network passenger capacity with new trains deal
Saudi Arabia Enhances National Defense with New Partnerships
Saudi Aramco Maintains Arab Light Crude Pricing to Asia for March
NEOM Establishes New York Office to Support Investors
Saudi Wealth Fund Draws in Over $25 Billion Worth of Investments in Three Years, Al-Rumayyan Reveals
The Saudi Kingdom's Ultimatum to Israel: A Win-Win Peace with Saudi Arabia and the Arab World, or a Lose-Lose Continued Occupation and Endless Conflict
Biden condemns anti-Arab hate after WSJ opinion piece calls Dearborn ‘jihad capital’
Turkey Releases Seven Hostages Captured by Pro-Gaza Gunman
Arab Parliament Commends Women's Contributions to Societal Development
British and Hungarian Foreign Ministers visited Lebanese leaders to stress the importance of enacting UN Resolution 1701
Yemen's Houthis Say They Targeted British Merchant Vessel In Red Sea
Donald Trump Nominated for Nobel Peace Prize for 'Historic' Middle East Policy
US lawmakers approve F-16 jet sale to Turkey following NATO expansion support
Saudi Arabia Climbs 25 Places in World Bank's National Statistics Indicator
Tourism Growth in Saudi Arabia Fuels Advancements in the Hospitality Industry," Says Rotana Official
Houthi Rebels Request Departure of UN Staff from Yemen, Including US and UK Personnel, within a Month
Modi Inaugurates Hindu Temple on Site of Demolished Mosque in India
Over 25,000 Deaths in Gaza Amid Israeli Offensive
Escalating Clashes in Gaza as Israel Distributes Leaflets to Assist in Locating Hostages
Turkey's First Astronaut Set to Launch for International Space Station Today
Head of Palestinian Investment Fund Warns More People May Die of Hunger Than War in Gaza
Palestinian Envoy Criticizes UK for Alleged 'Double Standards' in Policies Toward Israel
Morocco to Lead UN Human Rights Council in 2024
Is artificial intelligence the solution to cyber security threats?
Egypt has been identified as the leading military force among Arab nations and ranks 15th globally
The AI Revolution in the Workforce: CEOs at Davos Predict Major Job Cuts in 2024
Iranian Nobel Laureate Narges Mohammadi Receives Additional Prison Sentence
"Gazans Urge Israeli Forces to Target Hamas in Leaked Audio"
Biden States US and UK Airstrikes on Houthis Were a 'Defensive Action
Large Pro-Palestine Rally in London as Gaza Conflict Hits Day 100
South Africa Urges World Court to Halt Israeli Actions in Gaza
×