Arab Press

بالشعب و للشعب
Friday, Mar 13, 2026

Surge in iPhone sales sees Apple's profits double

Surge in iPhone sales sees Apple's profits double

A surge in iPhone sales, especially in China, has led to a doubling of profits at Apple since the start of the pandemic.

The results reflected "optimism" about the days ahead, Apple's boss said.

Rival tech firm Facebook also reported bumper revenues and profits.

But the social media giant warned Apple's latest software release could undermine its prospects later in the year.

Apple has seen sales of its phones, apps and other devices rise throughout the pandemic, as consumers spent more time working, shopping and seeking entertainment online.

Customers continued to upgrade to Apple's new 5G phones which were rolled out last year, and also bought Mac computers and iPads to tackle working and studying from home, the firm said.

Fitness and music apps also saw a lockdown boost.

Sales to China nearly doubled, leading to overall revenues for the first three months of this year of $89.6bn (£64.2bn), more than 50% up compared to a year earlier.

Profit was $23.6bn, up from $11.3bn for the same period last year.

"This quarter reflects both the enduring ways our products have helped our users meet this moment in their own lives, as well as the optimism consumers seem to feel about better days ahead for all of us," said chief executive Tim Cook.

Paolo Pescatore, analyst with PP Foresight, said it was "another blowout quarter" for Apple.

"The iPhone remains a core product and gateway to the Apple universe," he added, providing Apple with "a key launchpad" to sell further services.

Sophie Lund-Yates, Equity Analyst at Hargreaves Lansdown said customers had proved willing to "splurge on big-ticket items thanks to a global shift to working from home, and the fact people have found comfort in treating themselves".

"The sheer scale of Apple's sales is testament to the grip that shiny embossed piece of fruit has on global consumers," she added.

Facebook, which relies on sales of advertising rather than consumer electronics, also saw bumper revenues and profits in the first three months of the year.

The time spent by consumers at home, and the spending power that shifted online, translated into revenues of $26.17bn, outpacing analysts predictions. Profit was also higher than expected at $9.5bn.

Facebook said in coming months it expected revenue to be stable or grow moderately, and admitted a new feature released this week by Apple - an option for users to prevent apps from collecting user data - could "significantly" hurt its business.


It's not just Apple and Facebook who have posted astonishing profits this week. Google and Microsoft announced eye-watering quarterly figures yesterday too.

That may not be surprising to many. Global lockdowns have made people work and play more online. What's less clear though was whether this was a pandemic bounce? Or have people permanently changed their behaviour? These figures certainly suggest the latter.

Apple's figures across multiple sectors, across the world, are exceptional. In places like China, which has mostly been lockdown-free in recent months, sales were up dramatically. Facebook's figures too, show that advertisers are feeling bullish about online spending.

Almost all of Facebook's revenue is from ads, so when Facebook is doing well, that usually suggests we're buying more things on the internet. Amazon's quarterly figures are out tomorrow, and they too are expected to have had a bumper quarter. Big Tech's pandemic bounce is increasingly looking like a trend.

The two companies are locked in a stand-off after Apple announced the latest version of its iOS operating system this week.

A new feature will prompt device users to decide whether they are happy for their data to be collected by apps. Many are likely to say no.

But user data is a large reason why Facebook's ad-based business model is so profitable. It allows advertising to be targeted and monitored for efficacy.

Facebook saw a rise in monthly active users, however, which were up by 10% at 2.85 billion.

On Tuesday Google's parent company Alphabet reported a record profit in the three months to March as its advertising revenue swelled by a third.

The firm credited "elevated consumer activity online" for its results as populations around the world spent more time indoors at home to avoid the spread of coronavirus.

Newsletter

Related Articles

Arab Press
0:00
0:00
Close
Asian Energy Security Tested as Strait of Hormuz Disruption Threatens Oil Supplies
Iran Sets Three Conditions for Ending Regional War as Diplomatic Efforts Intensify
Saudi Arabia Launches Royal Institute of Anthropology to Examine Social Transformation
Pakistan’s Prime Minister Shehbaz Sharif Arrives in Saudi Arabia for High-Level Talks
Saudi Aramco Turns to Ukrainian Drone Interceptors to Shield Oil Infrastructure from Iranian Threats
UK Foreign Secretary Travels to Saudi Arabia to Reinforce Support for Regional Allies
Rising Iran Conflict Casts Shadow Over Saudi Arabia’s $38 Billion Gaming Industry Ambitions
Iran Launches Missile and Drone Strikes Across Gulf as Oil Prices Surge Past $100
Saudi Air Defences Destroy Three Drones Targeting Strategic Shaybah Oil Field
Debate Grows Over Saudi Arabia’s Role in Sudan War Amid US Alliance Questions
Pakistan’s Prime Minister Travels to Saudi Arabia After Discussions With Iranian Leadership
Two Strategic Pipelines Allow Saudi Arabia and the UAE to Bypass the Strait of Hormuz
US Deploys Bunker-Buster Bombs to UK Airbase as Iran Conflict Intensifies
Iran warns of $200 oil as forces target merchant ships in Gulf
Japan to Release 45 Days of Oil Reserves Amid Iran Conflict
Three Commercial Vessels Attacked Near Strait of Hormuz, Thai-Flagged Ship Damaged and Crew Evacuated
Saudi Red Sea Oil Exports Set for Record in March as Kingdom Reroutes Crude Amid Hormuz Crisis
Saudi Arabia Seeks Belgian Military Support After Iranian Missile Attacks
Saudi Arabia Welcomes US Decision to Designate Sudan’s Muslim Brotherhood as Terrorist Organisation
Saudi Aramco Plans Dual Gulf and Red Sea Export Routes as Iran Crisis Disrupts Oil Shipments
Saudi Cabinet Condemns Iranian Attacks and Reaffirms Kingdom’s Right to Defend Its Sovereignty
Ukraine Deploys Counter-Drone Teams to Gulf States as Iranian Drone Threat Expands
Bahrain Grand Prix Faces Uncertainty as Saudi Arabia Works to Keep Formula One Race on Track
Saudi Arabia Faces New Strategic Dilemma in Yemen as Regional War Reshapes Calculations
OPEC Confirms Saudi-Led Oil Output Increase as Iran War Disrupts Global Energy Markets
Pakistan Pledges Rapid Support for Saudi Arabia Amid Escalating Middle East Tensions
Global Energy Agency Announces Record Release of 400 Million Barrels to Stabilize Oil Markets Amid Hormuz Disruption
Aramco Warns Global Oil Market Faces ‘Catastrophic’ Shock if Strait of Hormuz Remains Closed
Iran Launches Drone and Missile Attacks Across Gulf Targets Including Saudi Arabia, Kuwait and Bahrain
Saudi Arabia Elevates Fahad Al-Saif as Vision 2030 Enters Crucial Implementation Phase
Saudi Aramco Expands Routes to Move Oil Without Reliance on the Strait of Hormuz
Saudi Arabia and Pakistan Reaffirm Mutual Defense Cooperation Following Iran Strike
Saudi Arabia Plans Major Ukrainian Arms Deal to Counter Iranian Drone Threat
Pentagon Signals Intensification of U.S. Air Campaign as Iran Conflict Escalates
U.S. Senator Lindsey Graham Raises Prospect of Mutual Defense Pact With Saudi Arabia Amid Iran Conflict
Why Saudi Arabia Is Unlikely to Have Wanted U.S. Airstrikes on Iran
Saudi Arabia’s Red Sea Oil Exports Set to Reach Record High as Gulf Routes Face Disruption
Saudi Arabia Pushes East–West Oil Pipeline Toward Full Capacity as Hormuz Crisis Disrupts Global Energy Flows
Oil Prices Retreat From Peak as G7 Weighs Release of Strategic Reserves
Pentagon Identifies U.S. Soldier Who Died After Iranian Strike on Saudi Air Base
Why Saudi Arabia’s $50 Billion ‘The Line’ Megacity Slowed — and How Artificial Intelligence Is Reshaping the Plan
United States Withdraws Diplomatic Staff from Saudi Arabia and Southeast Turkey as Regional Conflict Escalates
Fanatics Moves Tom Brady Flag Football Showcase from Saudi Arabia to Los Angeles Amid Regional War
Saudi Arabia Seeks Strategic Support from Pakistan After Iranian Missile and Drone Attacks
Saudi Arabia Begins Oil Output Cuts as Hormuz Disruption Forces Storage Limits
Saudi Arabia Travel Advisory Tightened as Middle East War Triggers Regional Security Alerts
Saudi Arabia Warns Iran It Will Be ‘Biggest Loser’ as Drone Strikes Spread Across Gulf States
Lindsey Graham Urges Saudi Arabia to Join US Effort Against Iran as War Expands
Saudi Crown Prince Holds Strategic Calls With Spanish and Ukrainian Leaders Amid Regional Tensions
Kuwait’s Jazeera Airways Shifts Operations to Saudi Arabia Amid Regional Airspace Disruptions
×